Argent Embalatge · 2020
The Meaninghall Tea Embalatge de te
by Suzhou SoFeng Culture Media Co.,Ltd.
- A' Design Award d'Argent 2020 in Embalatge
- CLIENT: Meaninghall
- Estimated Number of Design Views: 24,529
- Verification code BE48B0F075 · Verify this award
Colors
About The Meaninghall Tea Embalatge de te
El Meaninghall Tea és un disseny d'embalatge per al te verd Biluochun. El Biluochun és un te verd produït a Luxiang, un petit poble a la vora del llac Tai a Suzhou, Xina. L'embalatge està fet amb un paper artístic especial amb una textura clapada que evoca les velles parets del centre del poble. Uns gràfics de línies senzilles combinen els símbols de la muntanya, el llac i el saló en una única imatge de paisatge. S'aplica l'estampat en calent per expressar el caràcter natural del te. S'evita la il·lustració elaborada, de manera que la cultura local es presenta d'una forma tranquil·la i contemporània.
About the A' Design Award d'Argent
The Meaninghall Tea Embalatge de te és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que The Meaninghall Tea Embalatge de te sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. The Meaninghall Tea Embalatge de te és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Press Kit
- Unique Properties
- The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers. - Dimensions & Packaging
- Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process - Tags
- Package, Tea, China, Suzhou, Biluochun
- Production Technology
- We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
- Design Challenge
- Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
- Research
- Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
- Inspiration
- The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters. - Project Duration
- The project started in April 2019 in Suzhou, China and finished in December 2019.
- Operation Flow
- This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
- Patents
- Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
- Image Credits
- Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019
