Status Audio Identitat de Marca de Ryan Paonessa

El disseny Status Audio Identitat de Marca de Ryan Paonessa és un guanyador molt estimat del prestigiós 2020 A' Design Award de Bronze en la Categoria de Competició de Disseny de Publicitat, Màrqueting i Comunicació.

BronzePublicitat· 2020

Status Audio Identitat de Marca

de Ryan Paonessa

Client: Ryan Paonessa Design

Guanyador del A' Design Award de Bronze en la Categoria de Publicitat

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Colors

El Disseny

Sobre Status Audio Identitat de Marca

Status Audio és una identitat de marca creada per a una empresa d'auriculars de venda directa al consumidor amb seu a Nova York. El logotip imita el flux d'un patró senzill d'ona sonora, on cada lletra segueix el mateix recorregut vertical i el mateix arc. El patró d'ona sonora refinat també serveix com a marca secundària en els casos en què el logotip no és necessari. El color i la tipografia unifiquen la identitat visual a través de l'embalatge, el lloc web, el material imprès i els materials de màrqueting. Els auriculars no porten cap logotip, només un codi de producte únic, la qual cosa reflecteix un enfocament minimalista i utilitari. L'embalatge s'ofereix en diverses mides.

El Reconeixement

Sobre el A' Design Award de Bronze

Status Audio Identitat de Marca és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Status Audio Identitat de Marca sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Status Audio Identitat de Marca satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Dimensions i Embalatge: The packaging shown is offered in a variety of sizes and iterations based on the product.
Etiquetes: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Tecnologia de Producció: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Repte de Disseny: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Recerca: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Inspiració: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Durada del Projecte: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Flux d'Operació: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Membres de l'Equip: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Crèdits de les Imatges: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.