Mi Watch Li Bai Embalatge de rellotge intel·ligent by Xiaomi

Mi Watch Li Bai Embalatge de rellotge intel·ligent by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2020

Mi Watch Li Bai Embalatge de rellotge intel·ligent

by Xiaomi

Client: Xiaomi

A' Design Award d'Argent Winner in Embalatge Category

27,597

Verified Award Winner

Verify Award Status for #98596

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Watch Li Bai Embalatge de rellotge intel·ligent

Mi Watch Li Bai és l'embalatge dissenyat per a un rellotge intel·ligent. La caixa és de paper i conté una safata de pasta de paper, de manera que no s'utilitza cap plàstic. S'aplica un holograma tridimensional a la zona de l'esfera de l'embalatge. Les ondulacions de l'aigua semblen fluir quan es mira la caixa des de diferents angles. La impressió en relleu i una tinta especial reprodueixen l'aspecte i la textura de l'esfera i la corretja. El rellotge descansa sobre una part elevada de la safata en lloc d'un rebaix, de manera que sembla que el rellotge suri. L'embalatge fa 295 per 79 per 49 mil·límetres.

The Recognition

About the A' Design Award d'Argent

Mi Watch Li Bai Embalatge de rellotge intel·ligent és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Mi Watch Li Bai Embalatge de rellotge intel·ligent sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Mi Watch Li Bai Embalatge de rellotge intel·ligent és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Dimensions & Packaging: It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
Tags: Smart watch, packaging, 3D hologram, black, technology
Production Technology: The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
Design Challenge: The packaging design of Mi Watch stands out its characteristics of high technology.
Research: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
Inspiration: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
Project Duration: December 2019 in Beijing and finished in February in Beijing, China.
Operation Flow: The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han