Korea Sport Coach Federation Marca I Identitat Visual by Yena Choi and Jinha Seo

Korea Sport Coach Federation Marca I Identitat Visual by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

BronzeGràfic· 2020

Korea Sport Coach Federation Marca I Identitat Visual

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

A' Design Award de Bronze Winner in Gràfic Category

13,836

Verified Award Winner

Verify Award Status for #98641

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Korea Sport Coach Federation Marca I Identitat Visual

KSCF és una divisió esportiva coreana que reuneix experts relacionats amb els esports, inclosos jugadors de l’equip nacional actius i antics, entrenadors i propietaris d’equips esportius. El logotip del cor es basa en l’eix XY, que representa l’eufòria i l’adrenalina de l’atleta, la dedicació i l’afecte de l’entrenador pels seus equips i l’amor general per l’esport. El logotip del cor es compon de quatre peces de trencaclosques: orella, fletxa, peu i cor. L’oïda simbolitza l’escolta, la fletxa simbolitza l’objectiu i la direcció, el peu simbolitza la capacitat i el cor simbolitza la passió.

The Recognition

About the A' Design Award de Bronze

Korea Sport Coach Federation Marca I Identitat Visual és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Korea Sport Coach Federation Marca I Identitat Visual sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Korea Sport Coach Federation Marca I Identitat Visual satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team