DokHaeTok Marca de comprensió lectora de Jaehun Kim

El disseny DokHaeTok Marca de comprensió lectora de Jaehun Kim és un guanyador molt estimat del prestigiós 2020 A' Design Award de Ferro en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

FerroGràfic· 2020

DokHaeTok Marca de comprensió lectora

de Jaehun Kim

Client: Visang

Guanyador del A' Design Award de Ferro en la Categoria de Gràfic

14,810

Guanyador de Premi Verificat

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Colors

El Disseny

Sobre DokHaeTok Marca de comprensió lectora

DokHaeTok és una marca de comprensió lectora per a infants que combina llibres impresos amb una aplicació mòbil. El conjunt de llibres es divideix en cinc llibres temàtics prims, i cada llibre temàtic es pot llegir en el termini d'una setmana. Les preguntes es col·loquen a les pàgines dins de formes de bombolla, de manera que la lectura es practica en forma de qüestionari senzill. L'aplicació ofereix qüestionaris, nivells progressius i un chatbot que respon a les preguntes dels infants. Un joc de cub i material escolar, com ara notes d'estudi, també formen part de la marca. L'objectiu és crear hàbits de lectura d'una manera agradable.

El Reconeixement

Sobre el A' Design Award de Ferro

DokHaeTok Marca de comprensió lectora és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que DokHaeTok Marca de comprensió lectora sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. DokHaeTok Marca de comprensió lectora és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: DokHaeTok is a reading comprehension brand that provides an exciting learning experience through a variety of media. Children can read various stories in theme books and use an app to solve quizzes. The app's chatbot helps children answer questions. Also, they can use a variety of DokHaeTok's supplies, such as a study note. To encourage continued learning, pages in books consist of various variations, and the app is designed to help children feel a sense of achievement through level-up.
Dimensions i Embalatge: The dimension of DokHaeTok is 225mm x 300mm x 13mm and it is printed with harmless far-infrared ink. For safety, the corners are cut in a round shape. Different age levels have different cover design colors of distinguishing; tooling and epoxy resin are used in the post-processing stage. Off-query technology was used to bind five books into one. The app is supported by IOS and Android, and its chatbot feature allows users to conveniently request information and receive answers.
Etiquetes: Reading Comprehension, korean, DokHaeTok, children
Tecnologia de Producció: DokHaeTok has many fun features helping learners build reading habits. First, one thin theme book can be read in a week for learners to feel a sense of achievement. We used bookbinding technology to bind five thin, torn books into one. Second, harmless far infrared ink, tooling and epoxy resin are used for children's safety. The app, like children's games, is used with books. And we implemented an interactive chatbot system in the app to communicate directly with children.
Repte de Disseny: An important goal of the DokHeaTok Project is to build continued learning habits for students who do not enjoy reading. For this, the project was designed with easy and familiar topics, a playful learning layout that's fun to use, simple quizzes for self-checking, and an app like game. DokHeaTok gives children familiar with videos like YouTube to be confident in reading in a fun and easy way.
Recerca: When children begin to watch more videos than they read books, their reading comprehension skills are declining. The DokHeaTok team surveyed 679 people on reading skills and found that 76 percent of people read books with creative themes to help them learn the language. The result means that children are having trouble reading and are trying to improve their reading skills. That's why we created a brand called DokHeaTok to help children read and improve their reading skills.
Inspiració: We designed the brand experience to link reading with enjoyment. First, the book is divided into five thin theme books. The cover is designed to link this feature to the image of the can open. Second, we use a bubble-like feature that contains questions that are freely placed on the page. Kids can learn to read as easily and simply as taking a quiz. Lastly, the app is designed to help kids feel reading is fun. In this way, DokHaeTok wanted children to naturally enjoy reading at all times.
Durada del Projecte: DokHeaTok project is conducted in Seoul, Korea. We have developed education brands to enhance reading skills from July 2019 to December 2019.
Flux d'Operació: DokHaeTok is a brand that increases reading ability through books, apps and a cube game. The book has a variety of pages with interesting themes that provide cartoons, illustrations and text content. The guide book provides a cube set for children to play question games. Children can use the app to solve quizzes and ask questions. We also used brand images to create a variety of school supplies for children to use. DokHaeTok has always tried to create a brand where children can enjoy reading.
Membres de l'Equip: Creative Designer : Ryeoeun Jung,
Designer : Jisu Kim
Crèdits de les Imatges: Visang Creative Design Lab, 2019