Holiday Gift Set Embalatge de conjunt de regal by Salvita Bingelyte

Holiday Gift Set Embalatge de conjunt de regal by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2020

Holiday Gift Set Embalatge de conjunt de regal

by Salvita Bingelyte

Client: Salvita Design

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #99230

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Colors

The Design

About Holiday Gift Set Embalatge de conjunt de regal

El Holiday Gift Set és un disseny d'embalatge per a una col·lecció de regals nadalencs consumibles. El conjunt conté una tauleta de xocolata de 80 g, un paquet d'infusió d'herbes de 40 g, un pot de mel natural de 200 g i una espelma aromàtica de canyella de 140 g. Les il·lustracions s'inspiren en Zemyna, la deessa lituana de la terra, representada aquí com una figura moderna que porta sabatilles esportives i auriculars. Els llargs cabells blancs de la deessa evoquen la neu i imatges festives familiars. Una paleta de colors naturals i apagats reflecteix els ingredients. S'utilitzen la impressió òfset, la flexografia i la impressió digital.

The Recognition

About the A' Design Award d'Argent

Holiday Gift Set Embalatge de conjunt de regal és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Holiday Gift Set Embalatge de conjunt de regal sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Holiday Gift Set Embalatge de conjunt de regal és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)