Wild Cook Advertising Cartell by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Cartell by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ferro in Disseny de Publicitat, Màrqueting i Comunicació Competition Category.

FerroPublicitat· 2020

Wild Cook Advertising Cartell

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award de Ferro Winner in Publicitat Category

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Verified Award Winner

Verify Award Status for #99688

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Colors

The Design

About Wild Cook Advertising Cartell

La publicitat és una de les parts més importants de la presentació d’un producte. Per poder presentar un disseny, els dissenyadors han de comprendre els aspectes principals del disseny i, per presentar-lo de forma artística, s'han de centrar en les seves característiques més importants. El disseny presentat és publicitar cartells per a un producte que aporta diferents aspectes. fumar olors des de la crema suau de materials naturals fins als aliments, és per això que els dissenyadors van insistir en mostrar la crema de materials naturals i el fum que en surt. La intenció dels dissenyadors era estimular la seva curiositat per la publicitat.

The Recognition

About the A' Design Award de Ferro

Wild Cook Advertising Cartell és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Wild Cook Advertising Cartell sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Wild Cook Advertising Cartell és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad