Macau Light Festival 2019 TVC Primary Function: TV Commercial by Puzzle Lai Meng Tak

Macau Light Festival 2019 TVC Primary Function: TV Commercial by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Pilak in Disenyo sa Pelikula, Bidyo ug Animasyon Competition Category.

PilakPelikula· 2020

Macau Light Festival 2019 TVC Primary Function: TV Commercial

by Puzzle Lai Meng Tak

Client: Mirage Visuals

A' Design Award nga Pilak Winner in Pelikula Category

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Colors

The Design

About Macau Light Festival 2019 TVC Primary Function: TV Commercial

Macau Light Festival 2019 TVC usa ka komersyal sa telebisyon nga gihimo aron ipasiugda ang Macao Light Festival. Ang pelikula nagsunod kang Mak Mak, ang mascot sa turismo sa Macao, samtang ang mga lokal ug bisitang tan-awanan nagsuhid sa upat ka ruta sa suga ug ang nagbag-o nga talan-awon sa siyudad sa Macao. Ang komersyal naghiusa sa live action nga pagkuha, visual effects, motion graphics ug three-dimensional nga animasyon. Ang mga lokal nga bahin gipakita ingon nga installation art. Ang pista gipresentar ingon usa ka higante nga birthday cake, nga nagtimaan sa ika-baynte nga anibersaryo sa Macao Special Administrative Region.

The Recognition

About the A' Design Award nga Pilak

Macau Light Festival 2019 TVC Primary Function: TV Commercial usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Macau Light Festival 2019 TVC Primary Function: TV Commercial mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Macau Light Festival 2019 TVC Primary Function: TV Commercial usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
Dimensions & Packaging: HD 1920X1080 Video
Tags: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Production Technology: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Design Challenge: The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Research: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
Inspiration: Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
Project Duration: The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
Operation Flow: Video file can be operated in every video player
Patents: Copyrights belong to MIRAGE VISUALS 2019.
Team Members: Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau