Preludes Sinagol nga Media nga Animasyon by Matthew Rankin

Preludes Sinagol nga Media nga Animasyon by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Puthaw in Disenyo sa Pelikula, Bidyo ug Animasyon Competition Category.

PuthawPelikula· 2020

Preludes Sinagol nga Media nga Animasyon

by Matthew Rankin

Client: Matthew Rankin

A' Design Award nga Puthaw Winner in Pelikula Category

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Verified Award Winner

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Mag-donate Karon Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Preludes Sinagol nga Media nga Animasyon

Ang Preludes usa ka mubo nga sinagol nga media nga animasyon nga gibase sa balak nga may samang ngalan ni T.S. Eliot. Ang pelikula molungtad og usa ka minuto ug walo ka segundo ug gipares ang mga imahen ni Eliot uban sa orihinal nga komposisyon sa musika. Ang mga eksena gisumpay pinaagi sa tema ug tunog imbes sa usa lang ka estilo sa biswal. Ang buhat naghiusa sa 2D ug 3D nga animasyon, gimodelo sa Cinema 4D, girender gamit ang Redshift ug gikomposite sa After Effects. Ang mga tan-aw gikan sa taas mausab ngadto sa lebel sa dalan, diin ang mga pigura molabay sa usag usa sa likod sa mga screen. Ang animasyon nagpamalandong sa modernong kinabuhi pinaagi sa usa ka karaang teksto.

The Recognition

About the A' Design Award nga Puthaw

Preludes Sinagol nga Media nga Animasyon usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Preludes Sinagol nga Media nga Animasyon mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Preludes Sinagol nga Media nga Animasyon gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
Dimensions & Packaging: Duration: 1-minute, 08-seconds
Tags: poetry, animation, motion graphics, 2D, 3D, after effects
Production Technology: Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
Design Challenge: The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
Research: For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
Inspiration: Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
Project Duration: The project was started 20 December 2019 in New York City and completed in February 2020.
Operation Flow: I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
Team Members: Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae