Spiderweb Key Visual by Mateus Morgan de Aguiar

Spiderweb Key Visual by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Bulawan in Disenyo sa Grapiks sa Kompyuter, 3D nga Pagmodelo, Texturing, ug Rendering Competition Category.

BulawanGrapiks sa Kompyuter· 2021

Spiderweb Key Visual

by Mateus Morgan de Aguiar

Client: Morgan Studio

A' Design Award nga Bulawan Winner in Grapiks sa Kompyuter Category

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Colors

The Design

About Spiderweb Key Visual

Ang panguna nga ideya mao ang paghimo usa ka butang nga nagdala sa tanan nga atensyon sa produkto, gamit ang gamay nga mga elemento kutob sa mahimo ug paghimo usa ka koneksyon sa target nga publiko sa parehas nga oras. Ang elemento sa web nagtumong usab sa pagkupot sa sapatos ug sa iyang ihalas nga kinaiya, nga nagdala sa usa ka personipikasyon sa produkto. Ang mood nagpasa usab sa teknolohiya, nga anaa sa essence sa sapatos ug usa ka pinch sa usa ka mystical nga pinulongan nga moabut uban sa spider web nga elemento nga nagrepresentar usab sa shoesole grip.

The Recognition

About the A' Design Award nga Bulawan

Spiderweb Key Visual usa ka mananaog sa A' Design Award nga Bulawan, usa ka hilabihan ka prestihiyoso nga pag-ila nga gihatag sa unang-klase, katingalahan, ug bantogan nga mga disenyo. Ang mga mananaog sa Bulawan labihan ka bag-o, daghan og panan-aw, ug nagsidlak nga mga paglalang nga nagpakita sa henyo, kinaadman, ug kahanas sa ilang mga tigdesinyo. Gilauman nga ang Spiderweb Key Visual mahimong labing gidayeg, nagtakda og uso, ug monumental nga imbento nga naghatag og bili nga wala pa makita. Kini nga disenyo nga nakadaog og A' Design Award nga Bulawan usa ka makapahingangha ug gitahod nga proyekto nga labihan ka mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Spiderweb Key Visual nagmugna og kusog nga mga pagbati sa kaibog, nagpukaw og kahinam, nagdasig sa pagkamamugnaon, ug nagbihag kanato.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
Dimensions & Packaging: Width 5000px x Height 3488px 300dpi
Tags: 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
Project Duration: I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan
Caique Fernando