Time Primary Function: Pakete sa Pang-atubangang Mask by Jie Yang

Time Primary Function: Pakete sa Pang-atubangang Mask by Jie Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Pilak in Disenyo sa Pakete Competition Category.

PilakPakete· 2021

Time Primary Function: Pakete sa Pang-atubangang Mask

by Jie Yang

Client: Decelent

A' Design Award nga Pilak Winner in Pakete Category

22,124

Verified Award Winner

Verify Award Status for #116676

View at A' Design Award Press Release Award Badge

Colors

The Design

About Time Primary Function: Pakete sa Pang-atubangang Mask

Time usa ka disenyo sa pakete nga gimugna para sa usa ka moisturizing nga facial mask. Ang kahon mag-abli sama sa usa ka libro, mao nga ang mga panid mahimong ipalihok gikan sa una hangtod sa kataposan. Ang artwork naggamit ug water beast gikan sa karaang Intsik nga mitolohiya ug mga kolor nga gikuha gikan sa mga mural sa Dunhuang. Ang gawas nga pakete adunay gitas-on nga 200 mm, gilapdon nga 110 mm ug gibag-on nga 50 mm. Ang degradable nga papel gigamit isip nag-unang materyal. Usa ka UV brightening treatment ug balik-balik nga pag-emboss nagdugang ug kalainan sa itom nga background. Ang disenyo naglambigit sa tradisyonal nga kultura ngadto sa usa ka moderno nga brand sa kosmetiko.

The Recognition

About the A' Design Award nga Pilak

Time Primary Function: Pakete sa Pang-atubangang Mask usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Time Primary Function: Pakete sa Pang-atubangang Mask mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Time Primary Function: Pakete sa Pang-atubangang Mask usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: First of all, the designer integrates the book creativity into the packaging, which means that reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Secondly, this case is a moisturizing facial mask specially designed for women.
The designer applies the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
Dimensions & Packaging: The outer package is 50 mm thick, 200 mm long and 110 mm wide.
Tags: Ancient myths, Dunhuang murals, innovative expression of open box of books, connotative beauty
Production Technology: The choice of materials is mainly made of degradable environmental protection paper, which emphasizes the harmonious coexistence of human and environment.
Design Challenge: This package takes black as the base color, the picture color will be affected, not bright enough, it is difficult to open the picture space sense. Finally, the picture is treated with UV brightening technology to make the whole picture bright, and repeated bumping is used to enhance the sense of hierarchy of the picture.
Research: This design is an upgrade case. Customers hope that the new scheme will have more China cultural connotations, and better display the gorgeous packaging, which is different from the packaging techniques used in the market.
After in-depth research, we find that consumers are more willing to spend on novelty and culture. Therefore, we decided to make some innovations: we will browse the form of books as a way of opening and closing the mask, and integrate the color art of Dunhuang murals to recreate the product
Inspiration: The design inspiration comes from books. As life is like a book. Reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Applying the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
This work not only shows the long history of human art and cultural heritage but also brings consumers to contemplation on the life.
Project Duration: The project started in July 2020 and completed in September 2020.
Designed, proofed and manufactured in Shenzhen.
Operation Flow: The designer integrates traditional culture with modern fashion to this brand-new cosmetics brand. This is the original intention of our mask. Through the study of history and ancient art, the designer uses a new way to manifest the classic and modern.
Team Members: JieYang