RingCentral Message Video Phone Disenyo sa Paglihok by Not Real

RingCentral Message Video Phone Disenyo sa Paglihok by Not Real is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Pilak in Disenyo sa Pelikula, Bidyo ug Animasyon Competition Category.

PilakPelikula· 2021

RingCentral Message Video Phone Disenyo sa Paglihok

by Not Real

Client: RingCentral

A' Design Award nga Pilak Winner in Pelikula Category

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Verified Award Winner

Verify Award Status for #119618

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RingCentral Message Video Phone Disenyo sa Paglihok

Ang RingCentral mao ang #1 nga plataporma sa komunikasyon sa negosyo, nga nagdala sa tanan ug sa tanang butang aron mahuman ang trabaho. Ang NotReal naghimo og overview video aron ipakita ang tanan nga mahimo niining gamhanang app, aron ang mga tumatan-aw makatan-aw sa pagkalabad ug pagkaompleto niini nga produkto. Adunay tulo ka kalibutan nga naglungtad: ang Real, ang panan-aw sa user nga gipakita pinaagi sa realistikong mga sitwasyon sa trabaho; ang Digital, nga naporma sa mga deconstructed UI nga nagpasiugda sa piho nga mga feature sa app; ug ang Abstract, aron ihulagway ang kinatibuk-ang functionality. Sa tibuok video, adunay usa ka team nga naghimo og produkto pinaagi sa app.

The Recognition

About the A' Design Award nga Pilak

RingCentral Message Video Phone Disenyo sa Paglihok usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang RingCentral Message Video Phone Disenyo sa Paglihok mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. RingCentral Message Video Phone Disenyo sa Paglihok usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done.

NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is.
Dimensions & Packaging: 1920 pixels x 1080 pixels at 24 frames per second
Tags: animation, design, 3D, CGI, ringcentral, video, software, motion graphics
Production Technology: It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.
Design Challenge: In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates.
Virtual communication tools became heroes in the everyday routine.
Work can find us anywhere, anytime.
The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app.
The user was represented subjectively through hyper-realistic environments.
The product, through the app's interface.
The concepts, through more abstract scenes.
Research: This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end.
The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays).
Inspiration: The video needed to communicate the user point of view, the product itself and some worthy features.
The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product.
Project Duration: The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.
Operation Flow: It's a video with no interaction or special operative instructions. Just hit Play!
Team Members: Co-Creative & Art Director: Valeria Moreiro
Co-Creative & Animation Director: Milton Gonzalez
Executive Producer: Roberto Connolly
Production Assistant: Joana Cabrera
Designer: Luján Borzi
Designer: Josefina Llano
Designer: Macs Riedel
Designer: Sergio Fuego
Designer: Valeria Moreiro
Designer: Milton Gonzalez
Animator: Macs Riedel
Animator: Sergio Fuego
Animator: Joana Cabrera
Animator: Milton Gonzalez
Lighting & Shading: Valeria Moreiro
Rendering & Compositing: Milton Gonzalez
3D Modeler: Nahuel Belich
3D Modeler: RotoArt
Music & Sound Designer: Facundo Capece
Image Credits: All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.