After a Bird Fell Down Libro nga adunay Hulagway by Shu Wei Chang

After a Bird Fell Down Libro nga adunay Hulagway by Shu Wei Chang is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Bronse in Disenyo sa Imprenta ug Giimprenta nga Media Competition Category.

BronseImprenta· 2022

After a Bird Fell Down Libro nga adunay Hulagway

by Shu Wei Chang

Client: Shu-Wei Chang

A' Design Award nga Bronse Winner in Imprenta Category

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Verified Award Winner

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Colors

The Design

About After a Bird Fell Down Libro nga adunay Hulagway

Human sa Pagkahulog sa usa ka Langgam usa ka libro nga adunay hulagway nga naghiusa sa istruktura sa "hole book" ug "pop-up book". Ang libro adunay sukod nga 105 ka milimetro sa 150 ka milimetro ug mga 27 milimetro ang gibag-on, haduol sa gidak-on sa gamayng langgam. Samtang ginabaliktad ang mga panid, ang lungag nagkadako ug ang tanom nagkataas, samtang ang libro mismo nagkanipis. Ang hapin puti, adunay dagway nga sama sa balas ug adunay hapak nga transparent nga sticker nga naimprinta og lunhawng balhibo sa sulod sa gilubong nga bahin. Gipakita sa disenyo nga ang paglabay sa panahon nagdala og kawala apan usab og bag-ong pagtubo.

The Recognition

About the A' Design Award nga Bronse

After a Bird Fell Down Libro nga adunay Hulagway usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang After a Bird Fell Down Libro nga adunay Hulagway mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. After a Bird Fell Down Libro nga adunay Hulagway nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.
Dimensions & Packaging: 105mm x 27mm x 150mm, 15pages, back taping, debossing and a transparent sticker on cover
Tags: graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book
Production Technology: In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story.

Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens.

Third, the copyright page is decorated with blue sky and is the very beginning of this story as well. So, when readers open this book, they would not only read the sentence, "A bird fell down onto the ground," they can dive into this story from the bird's-eye view from the sky.
Design Challenge: The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if
chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well. So, after the printer made several experiments to find out the most suitable way for flipping through, it became the book you see now.
Inspiration: It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.