Amplifying Identity Primary Function: Disenyo sa Sulod sa Opisina by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Pilak in Disenyo sa Espasyong Interyor ug Eksibisyon Competition Category.
PilakInteryor· 2022
Amplifying Identity Primary Function: Disenyo sa Sulod sa Opisina
Client: DB&B Pte Ltd
A' Design Award nga Pilak Winner in Interyor Category
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- Verified Award Winner
- Verify Award Status for #137777
The Design
About Amplifying Identity Primary Function: Disenyo sa Sulod sa Opisina
Ang Amplifying Identity kay usa ka disenyo sa sulod sa opisina nga nahimutang sa Asia Square sa Singapore. Ang lugar sa trabaho naglangkob og tulo ka andana ug adunay kinatibuk-ang gilapdon nga 9,300 ka metro kwadrado. Kalim-an ka kolaborasyon nga lugar ug lima ka dagkong kwarto para sa miting ang gipang-apod-apod sa mga andana aron suportahan ang flexible ug hybrid nga pagtrabaho. Ang mga tinuig nga environmental graphics gigamit sa mga koridor ug mga bungbong aron ipakita ang kultura sa kompanya, mga prinsipyo sa pagpangulo ug kasaysayan. Ang mga alfombra nga hinimo gikan sa sustainable nga materyal, low volatile organic compound nga pintal ug zoned nga suga gigamit aron limitahan ang epekto sa kalikopan.
The Recognition
About the A' Design Award nga Pilak
Amplifying Identity Primary Function: Disenyo sa Sulod sa Opisina usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Amplifying Identity Primary Function: Disenyo sa Sulod sa Opisina mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Amplifying Identity Primary Function: Disenyo sa Sulod sa Opisina usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
- Dimensions & Packaging
- This project spans across 3 levels, with a total area of 9,300 square meters in size.
- Tags
- Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
- Production Technology
- Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
- Design Challenge
- One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
- Research
- With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities. - Inspiration
- Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
- Project Duration
- The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
- Team Members
- Ricardo Celis
Victor Wong - Image Credits
- All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/
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