Drive2Extremes Multivision Primary Function: Obra sa Litrato by Florian W. Mueller

Drive2Extremes Multivision Primary Function: Obra sa Litrato by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Pilak in Disenyo sa Potograpiya ug Pagmaniobra sa Litrato Competition Category.

PilakPotograpiya· 2022

Drive2Extremes Multivision Primary Function: Obra sa Litrato

by Florian W. Mueller

Client: Porsche Middle East and Africa FZE

A' Design Award nga Pilak Winner in Potograpiya Category

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Colors

The Design

About Drive2Extremes Multivision Primary Function: Obra sa Litrato

Ang Drive2Extremes Multivision usa ka serye sa mga obra sa litrato nga naghiusa sa duha ka grabeng talan-awon sa usa ka hulagway. Ang Porsche Taycan Cross Turismo unang gikuhaan og litrato sa usa ka nagyelo nga lamakan sa Lapland, amihanan sa Arctic Circle. Duha ka semana ang milabay, gibutang ang sakyanan sa samang posisyon kalabot sa kamera, ug sa susamang posisyon sa adlaw, sa disyerto sa Arabia sa United Arab Emirates. Ang duha ka talan-awon dayon gihiusa pinaagi sa mga pamaagi sa multiple exposure. Ang tumong mao ang pagdala sa talan-awon sa polo ug disyerto sa usa ka hulagway. Ang mga obra gihimo sa nagkalain-laing gidak-on.

The Recognition

About the A' Design Award nga Pilak

Drive2Extremes Multivision Primary Function: Obra sa Litrato usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Drive2Extremes Multivision Primary Function: Obra sa Litrato mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Drive2Extremes Multivision Primary Function: Obra sa Litrato usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.

I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
Dimensions & Packaging: Several produced artworks in different sizes.
Tags: photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
Production Technology: I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
Design Challenge: The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
Research: The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
Inspiration: I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
Project Duration: It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
Operation Flow: I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: Sandy Mcintosh
Rita el Hachem
Guild Finland.
Image Credits: All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori