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Multivision Porsche Shanghai Primaryhttp Function: Litrato nga Artwork by Florian W. Mueller

Multivision Porsche Shanghai Primaryhttp Function: Litrato nga Artwork by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Pilak in Disenyo sa Potograpiya ug Pagmaniobra sa Litrato Competition Category.


PilakPotograpiya· 2022

Multivision Porsche Shanghai Primaryhttp Function: Litrato nga Artwork

by Florian W. Mueller

Client: Porsche China

A' Design Award nga Pilak Winner in Potograpiya Category

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Verified Award Winner

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Colors

The Design

About Multivision Porsche Shanghai Primaryhttp Function: Litrato nga Artwork

Multivision Porsche Shanghai usa ka serye sa litrato nga artwork nga gimugna alang sa Porsche China. Ang matag hulagway naghiusa sa tulo ka litrato sa usa ka frame pinaagi sa daghang exposure. Ang serye nagpakita sa lain-laing nawong sa Shanghai, gikan sa tradisyonal nga mga distrito sa China ug sa arkitektura sa Former French Concession ngadto sa modernong mga bilding nga bildo ug asero. Usa ka sports car makita sa matag hulagway ug nagpabilin nga mailhan bisan pa sa nasapawan nga palibot. Ang mga hulagway gihimo gamit ang digital nga litrato ug gihimo isip fine-art prints nga gibutang sa aluminum composite panels sa limitado nga edisyon.

The Recognition

About the A' Design Award nga Pilak

Multivision Porsche Shanghai Primaryhttp Function: Litrato nga Artwork usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Multivision Porsche Shanghai Primaryhttp Function: Litrato nga Artwork mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Multivision Porsche Shanghai Primaryhttp Function: Litrato nga Artwork usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging
Different Artworks in different sizes, all in limited editions
Tags
Shanghai, China, Porsche, multiple exposure, photography
Production Technology
Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge
The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research
The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration
Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration
Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow
1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents
Copyrights belong to Florian W. Mueller, 2022.
Team Members
David Schütte
Claire Bayrasy.
Image Credits
Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy

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