Equia Keto Line Identidad sa Packaging by Joumana Maalouf

Equia Keto Line Identidad sa Packaging by Joumana Maalouf is a highly esteemed winner of the very prestigious 2024 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2024

Equia Keto Line Identidad sa Packaging

by Joumana Maalouf

Client: Colorcode Creative Agency

A' Design Award nga Bronse Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Equia Keto Line Identidad sa Packaging

Ang linya sa Equia Keto nagsagol sa tradisyon uban sa modernong estilo diha sa sopistikadong packaging nga gidekorasyon sa mga bulak sa almendra ug mga hamis nga pattern, adunay spot UV detailing alang sa luho nga pagkahikap. Ang mga vintage nga dibuho nagsagol sa kontemporaryong mga disenyo, nagtanyag og natural nga lunhaw, makapahulay nga asul, ug dato nga bulawan alang sa natad-inspired nga pagbati. Ang mga resealable pouches nga adunay tear notches ug matte backdrop nagtugot sa espesyal nga mga epekto sa pag-imprinta sama sa spot UV, nagsiguro sa usa ka upscale nga presentasyon. Gihimo gikan sa PET ug PE Transparent nga mga materyales, kining mga bag nagsagol sa matte ug glossy nga mga tapus aron mapreserbar ang mga produkto sa labing maayong kondisyon.

The Recognition

About the A' Design Award nga Bronse

Equia Keto Line Identidad sa Packaging usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Equia Keto Line Identidad sa Packaging mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Equia Keto Line Identidad sa Packaging nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Introducing a fresh identity for the eQuia Keto line, blending traditional elements with a modern abstract pattern to establish a deeper connection with our audience. Our design seamlessly fuses sketching and abstract styles, incorporating a healthy and natural color palette inspired by almond flowers in a contemporary manner. The inclusion of spot UV adds extra value. The goal is to be user-friendly and stand out in the market.
Dimensions & Packaging: ZIPPER READY BAGS PRINTED Material: PET Transparent 12 mic/ PE Transparent 90 mic Matt and shiny, without vacuum and nitrogen flushing properties
Tags: brand, packaging, packaging design, Flour package, Artificial sweetener package, creative design.
Production Technology: The key elements include a pouch bag design, creating an easy-to-use open zipper bag for closure, tier notches for added functionality, a special printing effect on a matte background, and the incorporation of spot UV detailing.
Design Challenge: The project faced two challenges. The initial challenge entailed integrating three languages in alignment with the brand's specifications while preserving a modern appearance. The second challenge was to craft a design that is simple, elegant, and high-end, all while accommodating ample information.
Research: The keto design project combines traditional and innovative elements to develop a distinctive product line in the keto market. By conducting thorough market analysis and competitor research, the project identifies opportunities for differentiation. Consumer research guides the design process to align with customer expectations, with a strong emphasis on innovation using modern technologies. The project also explores global markets to tailor the keto line for diverse audiences. The collaborative design process involves prototyping and testing, aiming to create a unique and successful product line that meets current market demands and anticipates future trends.
Inspiration: The packaging design seamlessly integrates tradition and modernity, combining vintage sketches with contemporary patterns for Almond Flour, Coconut Flour, Stevia and Erythritol Sweetener. It captures their timeless essence, appealing to both classic and modern sensibilities. Inspired by nature, the design incorporates earthy greens for stability, calming blues for tranquility, and golden sunlight shades for warmth. This palette creates a visually pleasing and sensory experience, connecting consumers with the beauty and balance of the outdoors, fostering a sense of harmony and well-being in their daily lives.
Project Duration: The project started on July 15, 2021, and ended on November 5, 2021, in Lebanon.
Operation Flow: The design of Keto product revolves around enhancing user experience through simplicity and functionality. The focus is on ease of use, tiered notching, and a seamless zipper bag opening mechanism.
Patents: Copyrights belong to Colorcode S.A.R.L #1961998, 2024
Team Members: Mrs. Joumana Maalouf: CEO, Brand Consultant & Creative Director
Mr. Balsam Abou Chara: Art director
Mrs. Mariam Tout: Videography and Animation
Image Credits: Image credits for Shutterstock,
But the illustration is transformed by Colorcode team to be more artistic and customized.