72 Xiangyu The Conqueror Liquor Pakete sa Botelya sa Ilimnon nga Alkoholiko by Lubo Cao, Xiaoqiang Hu and Pengfei Dai is a highly esteemed winner of the very prestigious 2024 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.
BronsePakete· 2024
72 Xiangyu The Conqueror Liquor Pakete sa Botelya sa Ilimnon nga Alkoholiko
by Lubo Cao, Xiaoqiang Hu and Pengfei Dai
Client: Hubei Shihua Liquor Co., Ltd
A' Design Award nga Bronse Winner in Pakete Category
Verified Award Winner
Verify Award Status for #159759The Design
About 72 Xiangyu The Conqueror Liquor Pakete sa Botelya sa Ilimnon nga Alkoholiko
Ang 72 Xiangyu The Conqueror Liquor usa ka pakete sa botelya nga gimugna para sa usa ka Chinese baijiu. Ang botelya gihulma sama sa usa ka tripod, usa ka porma nga nagrepresentar sa dignidad ug gahum diha sa kasaysayan ug kultura sa China. Ang korona sa botelya gipatukoran sa ulo sa baka ni Emperador Yan Shennong, usa ka simbolo sa kaalam ug kaisog. Ang itom mao ang panguna nga kolor, uban sa bulawan, bronze, ug pula nga mga accent nga naghimo og biswal nga kontrast. Ang mga kurbada nga simbolo nga may kalabotan sa tripod gi-emboss. Ang mga kolorado nga bahin adunay makasinaw nga porma, samtang ang itom nga mga bahin baga ug walay kasinaw. Ang pakete gitumong alang sa mga kombira ug alang sa paghatag og gasa.
The Recognition
About the A' Design Award nga Bronse
72 Xiangyu The Conqueror Liquor Pakete sa Botelya sa Ilimnon nga Alkoholiko usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang 72 Xiangyu The Conqueror Liquor Pakete sa Botelya sa Ilimnon nga Alkoholiko mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. 72 Xiangyu The Conqueror Liquor Pakete sa Botelya sa Ilimnon nga Alkoholiko nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch.
- Dimensions & Packaging
- Length*width*height: 20.7x15.4x30.8cm
Capacity: 500ml - Tags
- Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes.
- Production Technology
- The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar.
- Design Challenge
- The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories.
- Research
- Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines.
- Inspiration
- The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord". This title is introduced into the product name and design inspiration to ensure its consistency. The bottle's crown resembles the shape of Emperor Yan Shennong's ox head - a symbol of wisdom and courage- adding a unique cultural connotation to its appearance.
- Project Duration
- The project finished in October 2021.
- Operation Flow
- Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients.
- Team Members
- Lubo Cao, Xiaoqiang Hu, Pengfei Dai
- Image Credits
- HUBEI SHIHUA LIQUOR CO.,LTD
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