Albella Identidad sa Tatak by Elena Gamalova

Albella Identidad sa Tatak by Elena Gamalova is a highly esteemed winner of the very prestigious 2024 A' Design Award nga Bronse in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.

BronseGrapiko· 2024

Albella Identidad sa Tatak

by Elena Gamalova

Client: Villa Albella

A' Design Award nga Bronse Winner in Grapiko Category

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Verified Award Winner

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Colors

The Design

About Albella Identidad sa Tatak

Ang biswal nga identidad sa Villa Albella nagtingkod sa kalag sa kultural nga panulondon sa Tuscany samtang nagsagop sa panan-awon alang sa usa ka lugar nga nagsilbi nga santuwaryo sa kultura, kasaysayan, ug panaghiusa, usa ka buhi nga sentro sa artistikong pagpahayag, pagsuhid sa kulinarya, ug interkultural nga dayalogo. Ang disenyo hapsay nga nagsagol sa tradisyon ug modernidad. Ang paglakip sa duha ka sanga sa bulak nagsimbolo sa panaghiusa taliwala sa kalainlain, nga nakagamot sa giambitan nga kasaysayan. Labaw sa pagpreserbar sa panulondon, kini nga proyekto nagpalambo sa makahuluganon nga interkultural nga pagbayloay ug pagpasalamat, nga naglangkob sa pasalig sa kalinaw ug pagpauswag.

The Recognition

About the A' Design Award nga Bronse

Albella Identidad sa Tatak usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Albella Identidad sa Tatak mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Albella Identidad sa Tatak nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual identity of Villa Albella embodies a harmonious fusion of timeless rural elegance and natural allure. Its strength lies in the seamless integration of Tuscan-inspired aesthetics with modern design principles, evoking a sense of serenity and sophistication. This design not only represents a destination but also encapsulates an experience - an invitation to rejuvenate amidst the tranquility of nature and reconnect with one's inner self.
Dimensions & Packaging: The size may vary because there are different types of communication materials and products.
Tags: visual identity, villa Albella visual identity, logo, illustration
Production Technology: Many materials were used in the creation of the product and package.
Design Challenge: The creative challenge was in seamlessly blending the rich heritage of Tuscany with the new vision of a memorable place of art, culinary exploration, and intercultural dialogue. It required striking a delicate balance between honoring tradition and embracing modernity. Overcoming challenges involved reconciling cultural aspects, and ensuring historical accuracy while meeting contemporary design standards.
Research: The objective was to create a visual identity that honor Tuscany's cultural heritage while reflecting the villa's history and new owners' vision. I used a mixed-methods approach, combining interviews, historical research, and visual and architectural explorations. The research enhanced the villa's appeal to tourists seeking authentic and memorable experiences. It also demonstrated the potential of design to bridge cultural divides and promote heritage preservation in global contexts.
Inspiration: The inspiration for this project stemmed from a profound admiration for Tuscany's cultural richness and a commitment to preserving it. Motivated by a desire to honor the villa's heritage while accommodating the vision of the new owners, for a place that is an asylum of culture, history, and unity. The design drew inspiration from extensive historical research, and a dedication to bridging centuries old tradition with intercultural contemporary dialogue.
Project Duration: The project started in Riparbella in June 2023 and
was completed in Riparbella in September 2023.
Operation Flow: Every aspect of Villa Albella's visual identity is meticulously crafted to enhance the sensory experience. From the intricate patterns adorning textiles to the evocative illustrations depicting the villa's rich history, each element is designed to engage touch, sight, and even smell. The logo, featuring two intertwined floral branches symbolising unity, is elegantly embossed on various surfaces, inviting tactile exploration. Print techniques such as textured paper, laser cutting further amplify the tactile dimension. Together, these design elements create a multi-sensory journey, enriching the experience of Villa Albella.
Patents: Copyrights belong to Elena Gamalova, 2023
Team Members: Creative Director: Elena Gamalova
Designer: Elena Gamalova
Image Credits: Image #1: Elena Gmalova
Image #2: Elena Gamalova
Image #3: Elena Gamalova
Image #4: Elena Gamalova
Image #5: Elena Gamalova