Pop Up Magazine Ang Titulo Sa Pagbukas by Rafael de Araujo

Pop Up Magazine Ang Titulo Sa Pagbukas by Rafael de Araujo is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Pilak in Disenyo sa Pelikula, Bidyo ug Animasyon Competition Category.

PilakPelikula· 2020

Pop Up Magazine Ang Titulo Sa Pagbukas

by Rafael de Araujo

Client: Pop Up Magazine

A' Design Award nga Pilak Winner in Pelikula Category

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Verified Award Winner

Verify Award Status for #97126

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Colors

The Design

About Pop Up Magazine Ang Titulo Sa Pagbukas

Ang proyekto usa ka panaw aron usisaon ang mga isyu sa Escape (tema alang sa 2019) nga abstractly ug likido, nga nagpakita sa mga pagbag-o, bag-ong mga butang ug sangputanan gikan niana. Ang tanan nga mga biswal limpyo ug komportable nga bantayan, sukwahi sa dili komportable nga kamatuoran gikan sa buhat nga nakaikyas. Ang laraw kanunay nga nagbag-o ug ang mga morphing nga porma sa animation nagrepresentar sa aksyon sa pagbuut, nga gipahinabo sa usa ka lahi nga kahimtang. Ang pagkalagiw adunay lainlaing mga kahulugan, interpretasyon ug ang punto sa pagtan-aw magkalainlain gikan sa dula sa seryoso.

The Recognition

About the A' Design Award nga Pilak

Pop Up Magazine Ang Titulo Sa Pagbukas usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Pop Up Magazine Ang Titulo Sa Pagbukas mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Pop Up Magazine Ang Titulo Sa Pagbukas usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Dimensions & Packaging: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Tags: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Production Technology: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Design Challenge: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Research: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Inspiration: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Project Duration: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Operation Flow: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Team Members: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Image Credits: Rafael de Araujo, 2019.