Skip to content
Mitu Primary Function: Pakete sa Sipilyo sa Ngipon by Xiaomi

Mitu Primary Function: Pakete sa Sipilyo sa Ngipon by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Pilak in Disenyo sa Pakete Competition Category.


PilakPakete· 2020

Mitu Primary Function: Pakete sa Sipilyo sa Ngipon

by Xiaomi

Client: Xiaomi

A' Design Award nga Pilak Winner in Pakete Category

29,571

Verified Award Winner

Verify Award Status for #98595

Colors

The Design

About Mitu Primary Function: Pakete sa Sipilyo sa Ngipon

Ang Mitu maoy pakete alang sa sonic electric nga sipilyo sa ngipon nga gidisenyo para sa mga bata. Ang kahon hinimo sa papel ug walay sulod nga plastik. Ang mga elemento sa cartoon ug mga ilustrasyon sa mga bata mitabon sa mga nawong niini, mao nga ang pagbukas niini nahisama sa pagbasa sa usa ka libro nga puno sa mga hulagway. Usa ka pull-out nga drawer nagpadayag sa han-ay sa mga hulagway nga naglihok gikan sa pagkadaot sa ngipon ngadto sa plaka sa ngipon ug sa kataposan ngadto sa masinaw nga mga ngipon samtang nag-abli ang kahon. Human sa pagbukas, ang kahon mahimong tipigan isip usa ka ilustradong libro o dulaan. Ang pakete nanalipod sa sipilyo ug nagtabang sa mga bata sa pagpalambo sa interes sa pagsipilyo.

The Recognition

About the A' Design Award nga Pilak

Mitu Primary Function: Pakete sa Sipilyo sa Ngipon usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Mitu Primary Function: Pakete sa Sipilyo sa Ngipon mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Mitu Primary Function: Pakete sa Sipilyo sa Ngipon usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. Packaging, as an inseparable part of the product, is characterized by cartoon elements and children illustrations. Thus, it is exactly the same as children are reading a picture book or playing a kid’s game while unpacking the product. The packaging turns itself into a game box, bringing children an eye-catching interactive experience and providing more fun and entertainment.
Dimensions & Packaging
This is a plastic-free box and is made of paper. Package size (L x W x H): 195x91.5x63mm.
Tags
Kids, Toothbrush, Technology, Blue, Electronic
Production Technology
The packaging is a plastic-free box and is made of paper.
Design Challenge
As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy that kids can play with even they finish unpacking. In this way, children can create interest in favoring this product, as well as brushing their teeth. As electronic product packaging, this box is plastic-free and is made only of paper.
Research
Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly. To prevent from hurting their delicate mouth, 3 modes are available for your kids based on their ages. The empowered motor helps kids thoroughly clean every corner of their mouth; however, reminders of brushing time and intensity are always with you. Amazingly, the brush can play a song during brushing. What’s more, kids can access to the vivid brushing details step by step, and get the virtual rewards from the app.
Inspiration
Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly.
Project Duration
December 2019 Beijing and finished in February in Beijing, China.
Operation Flow
The cartoon elements and children illustrations are applied as one of the packaging strategies to better communicate with kids, making the packaging vivid and enjoyable. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. It is a plastic-free box and is made of paper.
Patents
Copyrights belong to Xiaomi, 2020
Team Members
Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Illustrator: Yan Ni
Packaging Structure Designer: Zhizhuang Song
Image Credits
Image #1:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han

Sponsored

Explore Beyond Designers.org

Discover products, services and opportunities from our advertising partners.

Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

Nominate