Mi Watch Li Bai Primary Function: Pakete sa Smart Watch by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Pilak in Disenyo sa Pakete Competition Category.
PilakPakete· 2020
Mi Watch Li Bai Primary Function: Pakete sa Smart Watch
by Xiaomi
Client: Xiaomi
A' Design Award nga Pilak Winner in Pakete Category
Verified Award Winner
Verify Award Status for #98596The Design
About Mi Watch Li Bai Primary Function: Pakete sa Smart Watch
Ang Mi Watch Li Bai mao ang pakete nga gidisenyo para sa usa ka smart watch. Ang kahon hinimo gikan sa papel ug nagsuporta sa usa ka tray nga hinimo sa paper pulp, mao nga walay plastik nga gigamit. Usa ka three-dimensional nga hologram ang gigamit sa dial area sa pakete. Ang mga balud sa tubig daw nagdagayday kung tan-awon ang kahon gikan sa lain-laing mga anggulo. Ang embossed nga pag-imprenta ug usa ka espesyal nga tinta nagpakita pag-usab sa dagway ug texture sa dial ug sa strap. Ang relo nagpahulay sa usa ka pinataas nga bahin sa tray imbes sa usa ka lawak nga giluslos, mao nga ang relo daw naglutaw. Ang pakete adunay sukod nga 295 sa 79 sa 49 milimetro.
The Recognition
About the A' Design Award nga Pilak
Mi Watch Li Bai Primary Function: Pakete sa Smart Watch usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Mi Watch Li Bai Primary Function: Pakete sa Smart Watch mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Mi Watch Li Bai Primary Function: Pakete sa Smart Watch usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
- Dimensions & Packaging
- It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
- Tags
- Smart watch, packaging, 3D hologram, black, technology
- Production Technology
- The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
- Design Challenge
- The packaging design of Mi Watch stands out its characteristics of high technology.
- Research
- Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
- Inspiration
- Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
- Project Duration
- December 2019 in Beijing and finished in February in Beijing, China.
- Operation Flow
- The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
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