I Love You From Afar Sociale by Alvaro Gonzalez and Renato Galecio

I Love You From Afar Sociale by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 A' Design Award di Bronzu in Publicità Competition Category.

BronzuPublicità· 2021

I Love You From Afar Sociale

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

A' Design Award di Bronzu Winner in Publicità Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar Sociale

À u principiu di a pandemia, quandu tuttu u mondu era in quarantena in Cile, tutti i magazzini Miniso eranu chjusi, è per mantene l'impegnu versu u so publicu, hè stata creata a campagna "T'Amu Da Luntanu", chi hè stata realizata 100% in linea purtendu millaie d'idee per intrattene i so cunsumatori mentre ch'elli eranu cunfinati.

The Recognition

About the A' Design Award di Bronzu

I Love You From Afar Sociale hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì I Love You From Afar Sociale sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. I Love You From Afar Sociale suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax