Nikasi Imballaggio di Buttiglia di Biera by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argentu in Disignu di Imballaghju Competition Category.
ArgentuImballaghju· 2023
Nikasi Imballaggio di Buttiglia di Biera
by Tiger Pan
Client: Tsingtao Brewery Co., Ltd.
A' Design Award d'Argentu Winner in Imballaghju Category
Verified Award Winner
Verify Award Status for #144946The Design
About Nikasi Imballaggio di Buttiglia di Biera
Nikasi hè un cuncettu d'imballaggio per una biera bianca d'alta gamma. U collu di a buttiglia hè sculpitu in trè dimensioni è porta una figura geometrica in rilevu di Ninkasi, discritta in u mitu cum'è a prima dea di a birreria. U corpu di a buttiglia hè in parte smerigliatu, è l'etichetta in rilevu hè furmata per suggerì a vesta di a dea. Invece di appughjassi solu nantu à un'etichetta stampata, a forma di vetru sculpita dà à a biera a so identità. A buttiglia misura 63 mm di larghezza, 63 mm di prufundità è 225 mm d'altezza. Prove ripetute è mudellisazione tridimensiunale anu resu pussibule a produzzione in serie.
The Recognition
About the A' Design Award d'Argentu
Nikasi Imballaggio di Buttiglia di Biera hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Nikasi Imballaggio di Buttiglia di Biera sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Nikasi Imballaggio di Buttiglia di Biera hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
- Dimensions & Packaging
- Width 63mm x Depth 63mm x Height 225mm
- Tags
- beer, Sumerian civilization, white beer, package, Tiger Pan
- Production Technology
- The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
- Design Challenge
- As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
- Research
- As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
- Inspiration
- The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
- Project Duration
- 2021 September to 2022 August
- Operation Flow
- The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
- Patents
- Tiger Pan
- Team Members
- Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You - Image Credits
- Tiger Pan
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