Nverhong Guihualinzang Imballaggio Di Bevande Alcoliche by Wen Liu

Nverhong Guihualinzang Imballaggio Di Bevande Alcoliche by Wen Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argentu in Disignu di Imballaghju Competition Category.

ArgentuImballaghju· 2023

Nverhong Guihualinzang Imballaggio Di Bevande Alcoliche

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award d'Argentu Winner in Imballaghju Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Imballaggio Di Bevande Alcoliche

Shaoxing Nverhong Winery Co., Ltd hà una longa storia. Fundatu in u 1919, hè un rappresentante di Huangjiu. Hè situatu in Shangyu Dongguan, Shaoxing City, Pruvincia di Zhejiang. Hè una di l'imprese dorsali di l'industria di Huangjiu in Cina è l'unità di vicepresidentu di u Branch of the China Alcohol Industry Association.Nuerhong Huangjiu hè fattu cù u megliu risu glutinoso biancu, cù un culore chjaru è trasparente, un dolce ma riccu. gustu è un aroma forte è longu.

The Recognition

About the A' Design Award d'Argentu

Nverhong Guihualinzang Imballaggio Di Bevande Alcoliche hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Nverhong Guihualinzang Imballaggio Di Bevande Alcoliche sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Nverhong Guihualinzang Imballaggio Di Bevande Alcoliche hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang