Blink App Campagna d'Immagine da Bloom GmbH Nuernberg

U designu Blink App Campagna d'Immagine da Bloom GmbH Nuernberg hè un vincitore altamente stimatu di u prestigiosu premiu 2024 A' Design Award di Ferru in a Categuria di Cumpetizione Publicità.

FerruPublicità· 2024

Blink App Campagna d'Immagine

da Bloom GmbH Nuernberg

Cliente: andavis GmbH

Vincitore di u premiu A' Design Award di Ferru in a Categuria Publicità

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Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #152995

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Culori

U Cuncepimentu

À propositu di Blink App Campagna d'Immagine

Grazie à l'App Blink innuvativa, i pulitori d'edifizii anu i so prucessi sottu cuntrollu è tuttu in tempu reale. In a campagna d'immagine, sta valorizazione hè ritrattata vivamente attraversu a trasformazione di l'utilizatori in supereroi o figure d'azione, equipati cù accessori specializati di pulizia. U missaghju inspiratu da i meme «Quellu mumentu quandu...» aghjunghje un toccu d'umurisimu à i motivi. Sta visualizazione audace crea un cuntrastu marcatu in l'industria di a pulizia altrimenta riserbata, catturandu l'attenzione nantu à u produttu.

U Ricunnoscimentu

À propositu di u A' Design Award di Ferru

Blink App Campagna d'Immagine hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Blink App Campagna d'Immagine sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Blink App Campagna d'Immagine hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: The Blink App from andavis GmbH digitizes many processes in the building cleaning industry, mobile and in real time. Bloom developed an image campaign for the company: In three motifs, Blink users become everyday heroes with supernatural powers. The message: Blink, that moment when you feel the power to do your job better or make your company fit for the future. The motifs were not photographed, but implemented in elaborate Photoshop composings.
Dimensioni è Imballaghju: Striking image campaign in the relevant trade publications of the cleaning industry.
Etichette: Brand Consulting, Brand Positioning, Content, Strategy, Messaging & Visual Idea, B2B Communication
Tecnulugia di Pruduzzione: The three campaign motifs impressively showcase how ordinary employees transform into everyday heroes with supernatural abilities. Through visual transformation, they turn into movie or superhero-like characters. The distinctive features of the hero figures, such as capes or personal equipment, have been recreated using ordinary cleaning utensils like sponges or towels. To achieve this effect, the accessories were carefully placed individually and adjusted for perspective and lighting. The elaborate Photoshop compositions and image editing for all three motifs were carried out by the prepress department of Bloom Advertising Agency. The result impresses with its photorealistic impression and doesn't give away any indication of digital compositing.
Sfida di Designu: Before the image campaign, a brand strategy had to be developed for Blink: This started with a comprehensive competitor analysis. What advantages does the Blink App offer compared to the competitors' offerings? Which benefits should be highlighted in particular? In individual interviews, relevant users - managing directors, system administrators, property managers - were asked about their requirements and expectations in daily practice. The new positioning of the Blink App was the basis for the image campaign: The Blink App gives employees unimagined powers.
Ricerca: Bloom gained valuable analyses by using the Brand Master Plan (Your path to true size) - a modular brand development toolset consisting of four stages:
1.Auditing: kick-off workshop, desktop research, presentation
2.Positioning: target group workshop (managing directors, system administrators, property managers), brand value workshop, strategy presentation
3.Brand appereance
4.Staging
Ispirazione: Bloom's image campaign borrows from legendary and timeless superheroes and well-known movie characters such as Superman or Lara Croft, only equipped with cleaning accessories. In addition, the image campaign is inspired by the net culture phenomenon meme, in which humorous results are often created by combining images and text. In the campaign, the superhero motif meets the statement: That moment when...
Durata di u Prugettu: The project started in September 2021 with brand positioning and target group definition using personas. Several communication lines were then developed on the basis of these findings and presented to the client in April of the following year.
Once the final campaign had been selected, the content of the motifs was developed further and finally implemented with elaborate composings. The campaign motifs appeared throughout Germany in late 2022, for example in the trade magazine "Rationell Reinigen". The motifs are also used on the company website as well as at trade fairs and customer events as life-size displays.
Membri di a Squadra: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Art Director: Markus Walter
Text: Dieter Scheuerer
Composing: Andre Krenz
Account manager: Ulrike Landauer