Imoment Seria di Vini à Bassu Gradu Alcoolicu by Hu Wan and Li Jianpeng

Imoment Seria di Vini à Bassu Gradu Alcoolicu by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 A' Design Award di Bronzu in Arte Culinaria Competition Category.

BronzuArte Culinaria· 2024

Imoment Seria di Vini à Bassu Gradu Alcoolicu

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

A' Design Award di Bronzu Winner in Arte Culinaria Category

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Colors

The Design

About Imoment Seria di Vini à Bassu Gradu Alcoolicu

I cunsumatori ghjovani tendenu à cunsumà bevande à bassu gradu alcoolicu per ottene una legera ebbrezza chì porta rilassamentu, gioia è cundivide cù l'altri. Per aiutà li à vive megliu i so mumenti quandu aprenu e bevande imoment, u puntu di vendita principale di imoment hè u so impegnu à presentà mumenti stupendi, belli è indimenticabili in a seria à bassu gradu alcoolicu attraversu un disignu chì si distingue da parechji prudutti simili nantu à u mercatu. Cumbenendu l'ebbrezza visuale è fisiologica, u pruduttu furnisce una sperienza immersiva d'una legera ebbrezza.

The Recognition

About the A' Design Award di Bronzu

Imoment Seria di Vini à Bassu Gradu Alcoolicu hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Imoment Seria di Vini à Bassu Gradu Alcoolicu sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Imoment Seria di Vini à Bassu Gradu Alcoolicu suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng