Yellow Crane Tower Cunfezzione d'Acqua by Jin Zhang

Yellow Crane Tower Cunfezzione d'Acqua by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award di Bronzu in Disignu di Imballaghju Competition Category.

BronzuImballaghju· 2024

Yellow Crane Tower Cunfezzione d'Acqua

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award di Bronzu Winner in Imballaghju Category

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Verified Award Winner

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Colors

The Design

About Yellow Crane Tower Cunfezzione d'Acqua

Questa hè un'acqua di fonte naturale da beie prudutta da a Turre di a Grua Gialla. U cuncettore utiliza u metudu di disignà i caratteri per rompe a fruntiera trà u testu è a grafica, integrendu a cultura di 3500 anni di Wuhan in i trè caratteri di a Turre di a Grua Gialla, rinfurzendu continuamente a marca è u cuntestu urbanu. L'ispirazione di u disignu di u tappu di a buttiglia vene da l'immortale chì guida a grua in Nuvola Bianca Grua Gialla, trasmittendu u fasciu immortale di a Turre di a Grua Gialla.

The Recognition

About the A' Design Award di Bronzu

Yellow Crane Tower Cunfezzione d'Acqua hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Yellow Crane Tower Cunfezzione d'Acqua sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Yellow Crane Tower Cunfezzione d'Acqua suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.