Cats in a Box Cuncezzione di Cumunicazione by Daniel da Hora

Cats in a Box Cuncezzione di Cumunicazione by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 A' Design Award di Ferru in Publicità Competition Category.

FerruPublicità· 2024

Cats in a Box Cuncezzione di Cumunicazione

by Daniel da Hora

Client: Adote Um Gatinho

A' Design Award di Ferru Winner in Publicità Category

46,434

Verified Award Winner

Verify Award Status for #161093

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cats in a Box Cuncezzione di Cumunicazione

A campagna di a squadra di design hà cumminatu ingegnusamente illustrazioni audaci cù una atmosfera allegra, mirendu à sfatà i miti di covid-19 è prumove l'aduzzione di gatti. Guidata da a ricerca, hà scupertu miscuncezzioni, purtendu à messagistica impattante è u sviluppu di una linea di prudutti. Attraversu un approcciu di marketing vibrante è un bazaar di carità successu, a campagna ùn hà micca solu arricculatu fondi, ma hà ancu sfidatu e credenze suciali, favurendu una cumunità più infurmata è cumpassiunevule.

The Recognition

About the A' Design Award di Ferru

Cats in a Box Cuncezzione di Cumunicazione hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Cats in a Box Cuncezzione di Cumunicazione sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Cats in a Box Cuncezzione di Cumunicazione hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimensions & Packaging: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tags: Cat, Pets, Adoption, Illustration, Color
Production Technology: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Design Challenge: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Research: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiration: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Project Duration: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Team Members: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.