Seek AI Funzione Primaria: Applicazione Web di Analisi di Dati by Eric Wu

Seek AI Funzione Primaria: Applicazione Web di Analisi di Dati by Eric Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award di Ferru in Lugiciale Competition Category.

FerruLugiciale· 2025

Seek AI Funzione Primaria: Applicazione Web di Analisi di Dati

by Eric Wu

Client: Seek AI

A' Design Award di Ferru Winner in Lugiciale Category

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The Design

About Seek AI Funzione Primaria: Applicazione Web di Analisi di Dati

Testu di u Libru: Seek AI hè un'applicazione web chì permette à l'utilizatori d'impresa di pone dumande nantu à i so dati in linguaghju cumunu. Seek AI cunverte e dumande in linguaghju naturale in codice SQL aduprendu grandi mudelli linguistichi è un quadru d'agenti persunalizatu. A pattaforma si cunnetta à magazzini di dati cum'è Snowflake, BigQuery è Redshift. Una interfaccia di chat hè cumbinata cù un editore SQL espansibile, in modu chì ogni dumanda pò esse rivista è raffinata. Un pannellu d'assistenza sustene u travagliu drentu à l'editore. L'utilizatori ponu ancu creà visualizazioni è sparte l'iniziale cù i collaburatori.

The Recognition

About the A' Design Award di Ferru

Seek AI Funzione Primaria: Applicazione Web di Analisi di Dati hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Seek AI Funzione Primaria: Applicazione Web di Analisi di Dati sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Seek AI Funzione Primaria: Applicazione Web di Analisi di Dati hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Seek is a generative AI platform that empowers business users to query their datasets and frees up data teams from ad-hoc requests for analysis. It automatically converts natural language questions into high-quality SQL code. With the efficiency of Seek, data teams are able to focus more on big questions that matter.
Dimensions & Packaging: Seek AI is a web application built with technologies like Next.js, React, and Django. Seek connects to popular data warehouses such as Snowflake, BigQuery, and Redshift. Seek uses a custom agentic AI framework to generate data queries based on natural language questions from the user.
Tags: Generative AI, enterprise application, data analytics
Production Technology: Seek AI utilizes large language models to generate queries.
Design Challenge: The challenge was balancing the precision of a data-driven interface with the freedom of an AI chat bot. Research and practice have shown that an entirely uncontrolled AI chatbot performs poorly on structured data, which has low tolerance for any degree of mistakes. On the other hand, user satisfaction greatly increases when the AI has more perceived autonomy and performs more like humans. The design of Seek AI treats the precise SQL editor as an expandable feature within the chat, while also allowing for the option to engage with it solely. A side AI assistant in the editor itself provides the continuity of AI interaction, while acknowledging that in the technical editor interface, AI becomes an assistant to the precision and lets the user take agency. This approach proves to be highly effective as users are able to freely toggle between the two modes of working and ensure that queries are accurate.
Research: In the design process, I conducted user research with multiple clients who agreed to be design partners. The research focused on how people perceive accuracy and precision in the context of AI-generated data queries. We found that while people ultimately value precision the most (as they claim), user satisfaction was actually less with a system that is more guardrailed to be precise than making errors. With humanized AI systems, users gain satisfaction from responsive engagement with the system, even though the primary function of the system may be productivity and accurate data queries.
Inspiration: I have designed this product with the mindset that data tools should be both accessible and efficient. With the rise of generative AI, we're at a unique intersection in design where complex mental models can easily be explained away by AI. However, AI also runs the risk of simplifying things too much and losing accuracy in the process. As a data-centric software, it is paramount that Seek maintains accuracy and precision alongside any usability improvement brought by AI.
Project Duration: The project is receiving continuous feature updates. The current iteration was has been developed since the beginning of 2024.
Operation Flow: With Seek AI, users can ask questions about their data in natural language, and Seek would generate queries for them. This makes it easier for data professionals to write queries for complex datasets. Additionally, Seek allows users to create visualization or share insights with collaborators.
Team Members: Eric Wu
Image Credits: Image credit: Eric Wu
Video credit: Eric Wu