Amytis Tazza by Zeynep Zumre and Mesut Zumre

Amytis Tazza by Zeynep Zumre and Mesut Zumre is a highly esteemed winner of the very prestigious 2025 A' Design Award di Ferru in Utensili di Cucina Competition Category.

FerruUtensili di Cucina· 2025

Amytis Tazza

by Zeynep Zumre and Mesut Zumre

Client: Zeynep Zümre

A' Design Award di Ferru Winner in Utensili di Cucina Category

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Colors

The Design

About Amytis Tazza

Amytis hè una tazza in porcellana cuncepita per bevande calde è fredde. A forma ricorda un mazzu d'uva è piglia a so ispirazione da i ghjardini pindenti di Babilonia. A superficia arrutundata offre una presa tattile chì suggerisce di tene l'uva in manu. A tazza cuntene 200 ml è hè presentata cun un piattinu lucente assortitu. A pruduzzione principia cù una forma in ghjessu, in quale hè versata l'argilla di porcellana. Dui cotture seguitanu, una cottura "biscuit" à 1050 gradi è una cottura di smaltu à 1230 gradi. A tazza compia hè faciule da nettà è pò esse lavata in lavatrice.

The Recognition

About the A' Design Award di Ferru

Amytis Tazza hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Amytis Tazza sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Amytis Tazza hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Amytis is a cup design. It stands out with its design story. It gives the pleasure of holding a bunch of grapes in your hand with its grape cluster visual inspired by the Hanging Gardens of Babylon. A piece of grape and a sip of wine or coffee. It offers comfortable use with its ergonomic grip, easy-to-clean surface and stylish porcelain material.
Dimensions & Packaging: Handmade porcelain.

Material: Limoges Porcelain.

Package content: Includes one 200 ml glossy cup and one glossy serving plate.
Product Dimensions:
Cup: Volume: 200 ml Diameter: 80 mm Height: 55 mm
Plate: Diameter: 145 x 130 mm Height: 5 mm

Usage: Suitable for all kinds of hot and cold drinks. Machine washable.
Tags: handmade, fineporcelain, porcelaincup, handmadeporcelain
Production Technology: After shaping the Amytis model, a plaster mold is taken. A 3D printer is used to create the model. It is produced by pouring porcelain clay into plaster molds. It goes through two firings in order, the first is 1050 degrees biscuit firing and the second is 1230 degrees glaze firing, which gives it the beauty of porcelain.
Design Challenge: The most challenging part was to turn the design into reality with ceramic material without spoiling its effect when it was fully formed. I had chosen fine porcelain as the material and this required a very difficult production process for the form. However, as a result of a year of R&D work, I had the opportunity to reach the perfect design with a new molding method. This was what I was looking for. No matter how difficult it was, the design chose its own material and it came true exactly as I imagined.
Research: When creating the design, the first priority was for it to be enjoyable to use. In addition, it had to be ergonomic and easy to clean. While thinking about all these, I started researching, thinking that a story would help. The Hanging Gardens of Babylon always interested me, and the in-depth readings I did strengthened me. I found the final touch I was looking for in its story.
Inspiration: I was inspired by the hanging gardens that Nebuchadnezzar had built for his wife Amytis. It was very important to me that the design be personally pleasing. So I was moved by the fact that Queen Amytis found her longing for green hills and gardens in the beauty of the grape clusters. I imagined her holding the grape cluster in her hand. Like taking a bite of a grape cluster in the palm of your hand.
Project Duration: The design began to take shape in 2017 and reached its best state in 2019.
Operation Flow: Amytis was designed as a coffee mug. But it varies according to the user's experience. This is its best feature because it is suitable for a wine or a small snack in time.
Patents: application number: 2021/003894
registration number: 2021 003894
applicant: Zeynep Zümre
Team Members: Zeynep Zümre
Mesut Zümre