Namuh Investment Rebranding Cuncepimentu di l'Identità di Marca by LMNT Company is a highly esteemed winner of the very prestigious 2025 A' Design Award di Bronzu in Publicità Competition Category.
BronzuPublicità· 2025
Namuh Investment Rebranding Cuncepimentu di l'Identità di Marca
by LMNT Company
Client: LMNT Company
A' Design Award di Bronzu Winner in Publicità Category
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- Verified Award Winner
- Verify Award Status for #170399
The Design
About Namuh Investment Rebranding Cuncepimentu di l'Identità di Marca
U Rebranding di Namuh Investment hè un cuncepimentu d'identità di marca creatu per una piattaforma d'investimentu destinata à i Millennials è a Generazione Z. Stu rebranding porta a piattaforma di là di u simplice cummerciu di azzioni, versu una crescita persunale attraversu l'investimentu. Un sistema di cuncepimentu basatu nantu à un mutivu di porta simbulizeghja e nove uppurtunità è hè applicatu in manera coherente à traversu tutti i punti di cuntattu cù i clienti. Illustrazioni piene d'imaginazione presentanu l'investimentu cum'è quessa intuitiva è accessibule. U cuncettu Daily Shift incuragisce à trasfurmà e spese di tutti i ghjorni in un investimentu urientatu versu u futuru.
The Recognition
About the A' Design Award di Bronzu
Namuh Investment Rebranding Cuncepimentu di l'Identità di Marca hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Namuh Investment Rebranding Cuncepimentu di l'Identità di Marca sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Namuh Investment Rebranding Cuncepimentu di l'Identità di Marca suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
- Dimensions & Packaging
- The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
- Tags
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
- Production Technology
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
- Design Challenge
- Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
- Research
- Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
- Inspiration
- Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
- Project Duration
- Seoul, Republic of Korea
- Operation Flow
- The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
- Patents
- ⓒ2024. LMNT all rights reserved.
- Team Members
- Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo - Image Credits
- Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.
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