Zhang Gong Lao Jiu 1975 Imballaggio di Licore by Wen Liu

Zhang Gong Lao Jiu 1975 Imballaggio di Licore by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Argentu in Disignu di Imballaghju Competition Category.

ArgentuImballaghju· 2026

Zhang Gong Lao Jiu 1975 Imballaggio di Licore

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award d'Argentu Winner in Imballaghju Category

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Colors

The Design

About Zhang Gong Lao Jiu 1975 Imballaggio di Licore

Zhang Gong Lao Jiu 1975 hè un imballaggio cuncipitu per un licore chinese. A forma generale piglia ispirazione da l'arburi di robinia centenarii chì crescenu nantu à i terreni di a distilleria. A scatula esterna hè fatta di pasta di carta eculogica, è a testura di a scorza hè furmata da un'imprissione in rilievu invece di a stampa à inchjostru. A buttiglia hè cotta cù una smaltatura bianca chinese, è a trasfurmazione in fornu crea mudelli naturali in certe zone. A superficia di a buttiglia ricorda a testura usata di i vechji fossi di fermentazione. L'imballaggio misura 125 per 125 per 290 millimetri.

The Recognition

About the A' Design Award d'Argentu

Zhang Gong Lao Jiu 1975 Imballaggio di Licore hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Zhang Gong Lao Jiu 1975 Imballaggio di Licore sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Zhang Gong Lao Jiu 1975 Imballaggio di Licore hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimensions & Packaging: 125mm*125mm*290mm
Tags: Natural, Unadorned Simplicity
Production Technology: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Design Challenge: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li