Fenjiu Jujiang Lingqiong Imballaghju di Licore by Wen Liu

Fenjiu Jujiang Lingqiong Imballaghju di Licore by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Argentu in Disignu di Imballaghju Competition Category.

ArgentuImballaghju· 2026

Fenjiu Jujiang Lingqiong Imballaghju di Licore

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award d'Argentu Winner in Imballaghju Category

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Colors

The Design

About Fenjiu Jujiang Lingqiong Imballaghju di Licore

Fenjiu Jujiang Lingqiong hè un cuncepimentu d'imballaghju per un spiritu baijiu cinese. A cuperta esterna in forma di muntagna ricorda e Muntagne Luliang, u locu di nascita di a marca, è pò esse alzata per ghjunghje à a buttiglia à l'internu. A buttiglia hà una bocca chjuca è una basa puntuta, una forma aduprata in a fabricazione di u baijiu cinese circa seimila anni fà. A buttiglia hè furmata à manu in ceramica è finita cù una smaltatura di petra preziosa. L'imballaghju esternu utilizeghja cristallu di platinu è una culurazione di metallu à alta temperatura. A forma sculturale permette una vista da tutti i lati.

The Recognition

About the A' Design Award d'Argentu

Fenjiu Jujiang Lingqiong Imballaghju di Licore hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Fenjiu Jujiang Lingqiong Imballaghju di Licore sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Fenjiu Jujiang Lingqiong Imballaghju di Licore hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Dimensions & Packaging: 200mmx210mmx480mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Design Challenge: During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li