Zona Primary Function: Branding è Imballaghju by Cansu Dagbagli Ferreira

Zona Primary Function: Branding è Imballaghju by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Argentu in Publicità Competition Category.

ArgentuPublicità· 2026

Zona Primary Function: Branding è Imballaghju

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

A' Design Award d'Argentu Winner in Publicità Category

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Colors

The Design

About Zona Primary Function: Branding è Imballaghju

Book Text: Zona hè u primu hard seltzer di l'Angola, ligendu u patrimoniu lucale cù un'estetica cuntempuranea, cù un'identità di marca ispirata da e surgenti di Huambo è da u fiume Okavango. U disegnu hè incentratu nant'à un'estetica cuntempuranea è audace chì utilizeghja palette monocromatiche basate nant'à frutti è icone geometriche per attirà l'attenzione. Un logotipu persunalizatu incorpora un sprusciamentu d'acqua piattu, simbulizendu l'essenza di a vita è u flussu di i fiumi. Cumbinendu culori vibranti cù una struttura pulita basata nant'à u biancu, Zona offre un'esperienza visiva fresca è incuragiante chì celebra e so origine attraversu una lente giuvanile è avanzata in u disegnu.

The Recognition

About the A' Design Award d'Argentu

Zona Primary Function: Branding è Imballaghju hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Zona Primary Function: Branding è Imballaghju sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Zona Primary Function: Branding è Imballaghju hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.