SugarLady Ladies Brand Pop-up Store Design Internu di Negoziu Popup by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award d'Argentu in Disignu d'Interiori Competition Category.

ArgentuInteriori· 2017

SugarLady Ladies Brand Pop-up Store Design Internu di Negoziu Popup

by Prism Design

Client: Prism Design

A' Design Award d'Argentu Winner in Interiori Category

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Design Internu di Negoziu Popup

SugarLady hè un internu di negoziu popup creatu per una marca d'abbigliamentu per donne in Shanghai, Cina. U cristallu di zuccheru hè adupratu cum'è tema principale, ligendu l'internu à u nome di a marca. Ogni cellula d'esposizione hè custruita cù una struttura d'acciaio coperta d'un foglio di nylon industriale. Panelli LED di 600 per 600 millimetri illuminanu e cellule da drentu, cusì ogni unità luccica dolcemente. E cellule sò simplici è leggere, cusì ponu esse assemblate, mosse è ricombinate in parechje disposizioni. L'area tutale hè di 6 per 10 metri è include una camera di prova.

The Recognition

About the A' Design Award d'Argentu

SugarLady Ladies Brand Pop-up Store Design Internu di Negoziu Popup hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì SugarLady Ladies Brand Pop-up Store Design Internu di Negoziu Popup sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. SugarLady Ladies Brand Pop-up Store Design Internu di Negoziu Popup hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI