MAU Vegas 2019 Avvenimentu by Shreya Gulati

MAU Vegas 2019 Avvenimentu by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 A' Design Award di Ferru in Publicità Competition Category.

FerruPublicità· 2020

MAU Vegas 2019 Avvenimentu

by Shreya Gulati

Client: Houndstooth

A' Design Award di Ferru Winner in Publicità Category

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Verified Award Winner

Verify Award Status for #88163

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Colors

The Design

About MAU Vegas 2019 Avvenimentu

Applicazioni Mobile Unlocked o MAU Vegas hè l'avvenimentu di l'applicazioni mobili principali in u mondu. Attraisce i più grandi marchi di Silicon Valley chì includenu Spotify, Tinder, Lyft, Bumble è MailChimp per nome pochi. Houndstooth hà datu u compitu di cunceptualizà, di cuncepisce è di eseguisce l'aspettu visuale di tuttu l'eventu è a prisenza digitale per l'annu 2019. Cum'è l'eventu prova à spinghje i limiti in u spaziu tecnicu, anu pensatu un sistema chì puderia rapprisintà quellu attraversu visuale è imbibisce l'audienza. in l'esperienza holisticamente.

The Recognition

About the A' Design Award di Ferru

MAU Vegas 2019 Avvenimentu hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì MAU Vegas 2019 Avvenimentu sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. MAU Vegas 2019 Avvenimentu hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap