Wild Cook Advertising U Poster by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising U Poster by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award di Ferru in Publicità Competition Category.

FerruPublicità· 2020

Wild Cook Advertising U Poster

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award di Ferru Winner in Publicità Category

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Verified Award Winner

Verify Award Status for #99688

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Colors

The Design

About Wild Cook Advertising U Poster

A publicità hè una di e parte più impurtanti di a presentazione di un pruduttu. Per esse capace di presentà un disignu, i cuncettori devenu capisce i principali aspetti di u disignu è per prisentallu in modu artisticu, anu da fucalizza nantu à e so caratteristiche più impurtanti. U disignu prisentatu hè manifesti publicitarii per un pruduttu chì dà diverse i profumi di fumà da a combustione liscia di materiali naturali à l'alimentariu, hè per quessa chì i cuncettori insistìanu à dimustrà e materiale naturale chì ardevanu è u fume chì surtite da elli. L'intenzione di i cuncettori era di stimulà a so curiosità nantu à i publicità.

The Recognition

About the A' Design Award di Ferru

Wild Cook Advertising U Poster hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Wild Cook Advertising U Poster sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Wild Cook Advertising U Poster hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad