Luhua Xiaomo Obal na sezamový olej by Tiger Pan

Luhua Xiaomo Obal na sezamový olej by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Bronzová cena A' Design Award in Design obalů Competition Category.

BronzObaly· 2020

Luhua Xiaomo Obal na sezamový olej

by Tiger Pan

Client: Shandong Luhua Group

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

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Colors

The Design

About Luhua Xiaomo Obal na sezamový olej

Luhua Xiaomo je obal navržený pro mletý sezamový olej, ručně vyráběný olej produkovaný v malých množstvích. Nádobou je rovná válcová skleněná láhev o průměru 50 mm a výšce 210 mm. Samolepicí etiketa obtáčí láhev v úhlu 350 stupňů a je uspořádána jako stará novina, což připomíná dobu, kdy se potraviny balily do novinového papíru. Znaky jsou sázeny svisle, ve stylu starých čínských obchodních vývěsních štítů. Úzká nezakrytá mezera se stává reliéfní ryskou váhy, která ukazuje množství oleje uvnitř.

The Recognition

About the Bronzová cena A' Design Award

Luhua Xiaomo Obal na sezamový olej je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Luhua Xiaomo Obal na sezamový olej bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Luhua Xiaomo Obal na sezamový olej nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensions & Packaging: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tags: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Production Technology: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Design Challenge: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Research: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiration: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Project Duration: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Operation Flow: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Team Members: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie