ZhuZi Art Kniha by Xi Alice Zong is a highly esteemed winner of the very prestigious 2020 Zlatá cena A' Design Award in Tisk Competition Category.

ZlatoTisk· 2020

ZhuZi Art Kniha

by Xi Alice Zong

Client: ZHUZI Art Center

Zlatá cena A' Design Award Winner in Tisk Category

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Colors

The Design

About ZhuZi Art Kniha

Série vydání knih pro shromážděná díla tradiční čínské kaligrafie a malby vydává Muzeum umění Nanjing Zhuzi. Tradiční čínské malby a kaligrafie jsou díky své dlouhé historii a elegantní technice ceněny pro svou uměleckou a praktickou přitažlivost. Při navrhování kolekce byly použity abstraktní tvary, barvy a čáry k vytvoření konzistentní smyslnosti a zvýraznění prázdného místa v náčrtu. Bez námahy se shoduje s umělci v tradičním malířském a kaligrafickém stylu.

The Recognition

About the Zlatá cena A' Design Award

ZhuZi Art Kniha je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že ZhuZi Art Kniha bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. ZhuZi Art Kniha vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A series of the Book editions for the collected works of traditional Chinese calligraphy & Chinese painting is published by Nanjing Zhuzi Art Museum. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal. When designing the collection, abstract shapes, colors, and lines was used to create a consistent sensuality and highlight the blank space in the sketch. The effortless coincides with artists in traditional painting and calligraphy styles.
Dimensions & Packaging: Width 10 inch x Height 13 inch, soft cover editions
Tags: Book Design, Typography, Graphic Design, Layout Design, Illustration
Production Technology: After researching for the traditional Chinese calligraphy & Chinese Painting, I interviewed each artist and collected their painting & calligraphy art pieces that they would like to feature in the books. Then I created the different theme & logos for each book. The layout of the books are done in Adobe InDesign. Then made the application with photography and Adobe Photoshop, Adobe Lightroom CC.
Design Challenge: The challenge of this project is to keep the authenticity of the traditional Chinese painting & calligraphy and the visually pleasing modern design layout. To have a better understanding of the balance of both traditional & modern visual styles, I interviewed most of the calligraphers and Chinese painters, collected their opinions and suggestions after several draft options and finally came up with the best solution that could blend both styles well and show in the book design.
Research: The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Painting & Calligraphy. Learning about how Chinese people are thinking about the traditional Chinese Painting & Calligraphy and why each element are so exquisite and made such luxuriant cultural implication of China.
Inspiration: This collection of book editions was inspired by traditional Chinese painting & Chinese calligraphy art. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal.
Project Duration: The first edition started in February 2019 in both China & U.S. and finished in May 2019. All four editions were published by ZHUZI Art Center.
Operation Flow: With all the visual concepts in mind, and with all the Chinese painting & calligraphy art collected as digital art, 4 book editions started to developed, where each book is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China.
Patents: Copyrights belong to Xi Alice Zong, 2020.
Team Members: Xi Alice Zong
Image Credits: Image #1 Chinese Calligrapher: Ziliang Guo
Optional Image #1 Chinese Painter: Dongli Pan
Optional Image #3 Chinese Calligrapher: Deling Zhu
Optional Image #4 Chinese Calligrapher: Zuotang Yang