The Brollach Single Malt Irská Whisky od Tiago Russo and Katia Martins

Dílo The Brollach Single Malt Irská Whisky od designéra Tiago Russo and Katia Martins je vysoce ceněným vítězem prestižní soutěže 2023 Zlatá cena A' Design Award v kategorii Design obalů.

ZlatoObaly· 2023

The Brollach Single Malt Irská Whisky

od Tiago Russo and Katia Martins

Klient: The Craft Irish Whiskey Co.

Držitel ocenění Zlatá cena A' Design Award v kategorii Obaly

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Design

O designu The Brollach Single Malt Irská Whisky

Brollach je disruptor. Zrozená z tradice, ale nespoutaná konvencemi, je to whisky, která je zároveň hrdým produktem irské historie, a přesto ukazuje novou cestu. Je to vyvrcholení dlouhého a osobního hledání whisky, která by si zasloužila uctít rodinu a která by patřila mezi nejlepší irské whisky, jaké byly kdy vyrobeny. Je to whisky, která nemá obdoby, ztělesňuje design, řemeslo, zručnost a pozornost k detailu, kterou The Craft Irish Whiskey Co. nalévá do každé láhve.

Ocenění

O ocenění Zlatá cena A' Design Award

The Brollach Single Malt Irská Whisky je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že The Brollach Single Malt Irská Whisky bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. The Brollach Single Malt Irská Whisky vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.

Za designem

Tiskový balíček

Údaje o autorech, členech týmu a technické detaily poskytnuté designérem.

Jedinečné vlastnosti: The Brollach's theme and design concept is all about the weight of heritage. With a naming that relates directly to Jay Bradley's family name – the Founder of The Craft Irish Whiskey Co. - the ideology of this whiskey was to create something that could transmit the passage of time through history, through heirloom, in a more traditional approach that highlights the classical notions of craftsmanship.
Rozměry a balení: Straps hold the glasses with two slots, an ancient technique for belts or armours.
The bottle is inserted onto a thick oak base with a deep locator. Bold, bulky, strong, yet with an elegant take, such as the soft neck brace that keeps the glass vessel in place. The drawer underneath, with a silver plate on the front and a leather pull, reveals a hidden compartment that contains the drinking accessories and testers, revealing an additional depth to the entire whiskey-tasting experience.
Štítky: Whiskey, luxury, design, craftsmanship, heritage, experience, immersion, packaging, product, exclusive
Výrobní technologie: The metal and the oak combine in a way that doesn't need additional artefacts, it doesn't need a special coating or polishing. It is original, true to its origins, simple, yet luxurious; humble in nature, yet a conqueror.

The metal is flat, bulky, with a bold presence. It makes a statement, cools down the wood presence, and adds the imagery of structure, of foundations. The wood adds presence, humanity, in a story of home feelings, of fortification of a true Irish heritage.
Designová výzva: The Brollach represents an homage to the history of the brand and Irish whiskey. Unlike any other whiskey designed and created until now, each and every single detail, each feature, is all about the family heirloom. A traditional approach to the furniture-making heritage of the Bradley family has been revisited and reimagined to create an experience that values tasting and celebration with the weight of time, of passion that travel through generations to create a unique moment in time.
Výzkum: The Brollach was developed considering two different sets of research. As the tone of the brand, it was the aim of this product to highlight and elevate the whiskey-tasting experience, and at the same time, to represent a homage to the craftsmanship and family heirloom that is in the foundation of the brand, and therefore a strong focus was put into understanding and achieving the best results out of traditional techniques and materials that represent Shay's work and traditional Irish manufacturing.
Inspirace: The medieval style of forged metals and wood were the starting point of this product, envisioned that, upon looking, could bring the thoughts of History running through the box, the perception that although this is a brand new and contemporary product, the user could still feel the passage of time running through the oak grain, the weight of ancient craftsmanship through the metal trims, and the presence of a whiskey that matured, endured, and could be passed over generations.
Doba trvání projektu: Designed between 2020 and 2021, The Brollach had to then meet almost a year of fabrication until every single detail was ready. As a design that heavily immerses on the heritage and craftsmanship connotations, every single detail had to be executed with utmost precision, with the techniques applied to the metal lining or the engraving being developed for several months until reaching the level of perfectionism and dedication that make this product, truly, an homage to Irish whiskey.
Provozní postup: The wooden grain, intertwined on 45 degrees, guides the eyes towards the centre of the box: the more you glance, the more your vision converges to the bold metal trims and the sneak peek of the monogram and bottle inside. There, the dark suede invites the user to immerse onto the contrasting products that emerge in front of the metallic trims. Bottle, glasses, booklet and certificate, bring up intensity by contrasting that same darkness with the metal, colours, and the whiskey's natural shades.
Členové týmu: Tiago Russo
Katia Martins
Autoři fotografií: The Craft Irish Whiskey Co.