Shazhou Youhuang Kulturní Park by Senem Cennetoglu

Shazhou Youhuang Kulturní Park by Senem Cennetoglu is a highly esteemed winner of the very prestigious 2023 Zlatá cena A' Design Award in Reality Competition Category.

ZlatoReality· 2023

Shazhou Youhuang Kulturní Park

by Senem Cennetoglu

Client: Senem Cennetoglu

Zlatá cena A' Design Award Winner in Reality Category

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Verified Award Winner

Verify Award Status for #148954

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Shazhou Youhuang Kulturní Park

Shazhou Youhuang se nachází v Zhangjiagang, podél řeky Yangtze, v sousedství stávajícího továrního komplexu. Nové uspořádání zahrnuje prostory, které slouží výrobě a zároveň se stávají architektonickou dominantou. Industriální turistická destinace, klidné prostředí, založené na kombinaci architektonických prvků Jiangnan a moderní čínské architektonické abstrakce. Rozmanitá obchodní ulice s moderními kulturními funkcemi, inovativními průmyslovými zařízeními, díky nimž je ekonomicky, společensky a architektonicky vrcholem města.

The Recognition

About the Zlatá cena A' Design Award

Shazhou Youhuang Kulturní Park je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že Shazhou Youhuang Kulturní Park bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. Shazhou Youhuang Kulturní Park vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Located 90 minutes away from Shanghai, the site is adjacent to the existing factory complex in Zhangjiagang, along the Yangtze river.
The new plan includes facilities that are serving production while becoming an architectural landmark. An industrial tourism destination, a leisurely environment, based on a combination of Jiangnan architecture elements and the modern Chinese abstractions. A various commercial street, with modern cultural functions, innovative industrial facilities, making it economically, socially and architecturally the highlight of the city.
Dimensions & Packaging: Project Size (surface area of new / existing construction): New construction area: 24,000M2
Program(s):
1. Museum: 5000m2
2. Wine aging warehouse/ workshops: 6000m2
3. Traditional wine village exhibition: 1500m2
4. Restaurants: 5000m2
5. Retail/ shopping: 1500m2
6. Exhibition/ display: 2500m2
7. Tourism functions: 1000m2
8. Library: 1500m2
Tags: Industrial, tourism, culture, mixed use architecture, exhibition, museum, winery
Design Challenge: The project manifests the noble vision of "Shazhou Youhuang" as representative of the culture of yellow rice wine in Jiangnan to become a first-class brand, leading the industry with an architectural benchmark, otherwise historically known for sprawling warehouses and disconnected buildings strewn across the landscape.
From the abstraction of traditional architectural language and elements, the project reflects the memory of the iconic walls inspired by the historic hui style houses, water features and landscape elements, lane dimensions, signature colors of exterior facades and roofing details, openings, and rhythms…all reminiscent of the Jiangnan old town characteristics.
Inspiration: The biggest design inspiration was to demonstrate and protect the heritage of Chinese yellow rice wine while expressing the history, culture, and production techniques of the Su tradition. The project, a blend of traditional and abstract modern architectural features with distinct characteristics of yellow rice wine, is now a cultural, scenic spot, bringing generations of people together. A cultural experience, through a contemporary transition of the traditional experience, rich with heritage and poetic nostalgia.
Project Duration: Date of completion of construction: 2021.11
Date of completion of design work: 2018.11
Zhangjiagang, China
Patents: Product Name: Gate Tower of ShaZhou YouHuang Cultural Park
Registration number: 苏作登字-2021-F-00242097
Authors: Huang Tingming and Senem Cennetoglu
Creative Completion Date: 202-10-23
Category: Fine Arts
Copyright Owner: Jiangsu Zhangjiagang Brewing Co., Ltd.
Date of Registration: 2021-09-01
Image Credits: All images: Curtesy of Shazhou Youhuang Cultural Industry Development Co., Ltd. and
All images: Photographer Aaron&Rex