Be Genius Dekorativní doplněk by Be Genius is a highly esteemed winner of the very prestigious 2024 Železná cena A' Design Award in Kulturní dědictví Competition Category.
ŽelezoKulturní dědictví· 2024
Be Genius Dekorativní doplněk
by Be Genius
Client: Be Genius Design
Železná cena A' Design Award Winner in Kulturní dědictví Category
- 20,302
- Verified Award Winner
- Verify Award Status for #156282
The Design
About Be Genius Dekorativní doplněk
Be Genius je série dekorativních doplňků inspirovaná Pixiu, mytickým čínským tvorem spojovaným s bohatstvím a prosperitou. Série zahrnuje magnetické kousky, které lze umístit na povrch chladničky, a kompaktní přívěsky na klíče, takže každý kus funguje jako ozdoba i jako každodenní doplněk. Kousky jsou vyrobeny vyříznutím grafických tvarů z mědi a doplněny digitálně tištěnými barevnými vzory. Velikosti se pohybují od 30 x 24 x 2 milimetrů do 50 x 60 x 2 milimetrů. Design spojuje tradiční symbol s moderními formami a vzbuzuje zájem o čínskou kulturu.
The Recognition
About the Železná cena A' Design Award
Be Genius Dekorativní doplněk je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Be Genius Dekorativní doplněk bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Be Genius Dekorativní doplněk je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The uniqueness of this project lies in drawing inspiration from the mythical Chinese creature Pixiu, a symbol associated with wealth and prosperity in ancient Eastern mythology. By crafting functional decorative items, the project not only preserves the millennia-old symbols of traditional culture but also infuses them with modern elements, making it a distinctive source of inspiration for cultural and creative products. This design not only possesses aesthetic value but also carries the mystery of ancient mythological stories, guiding people to explore the profound essence of Chinese culture.
- Dimensions & Packaging
- 45mm x 50mm x 2mm;
50mm x 60mm x 2mm;
30mm x 24mm x 2mm. - Tags
- Metal material, Chinese mythical creature, Pixiu, Decorative item, Daily essential, Modern living.
- Production Technology
- Cutting graphic shapes on metal copper material, and digitally printing colored patterns.
- Design Challenge
- In design, striking a balance between tradition and modern aesthetics is crucial. Products should not only carry cultural significance but also meet contemporary needs. Integrating Pixiu's wealth symbolism effectively transforms it into a culturally rich expression, seamlessly blending traditional features. Understanding market preferences through research ensures the product's alignment with trends, creating a desirable item that goes beyond cultural symbolism.
- Research
- Through in-depth research into the Pixiu mythology, the designer successfully integrated its symbolism into functional product designs, achieving a balance between the preservation and innovation of traditional culture. The products go beyond simple expressions of cultural symbols; they involve a reinterpretation through design, breathing new life into ancient myths and presenting them vividly in the modern context.
- Inspiration
- The designer drew inspiration from the auspicious and wealth-attracting symbolism of the mythical Chinese creature Pixiu in ancient Eastern mythology. Through in-depth research into the form, legends, and cultural significance of this mythical beast, the designer skillfully blended the charm of ancient aesthetics with modern sensibilities, creating functional everyday decorative items. The key to the design inspiration lies in the adept fusion of the creature's auspicious symbolism with contemporary living, transcending the constraints of time and revitalizing traditional culture in the present day.
- Project Duration
- The project started in June 2023 in Shenzhen, China and finished in August 2023 in Shenzhen, China.
- Operation Flow
- Pixiu cultural and creative gifts can showcase their unique charm in various everyday scenarios. For example, magnetic Pixiu-shaped products affixed to refrigerators not only serve as decorative elements but also convey the symbolism of inviting wealth and prosperity, adding a festive atmosphere to the home. Alternatively, designing Pixiu in the form of compact keychains provides convenience for individuals to carry it with them. Such designs transform Pixiu into an auspicious talisman, serving both as a symbol of good fortune and a practical daily accessory.
- Patents
- 苏作登字-2023-F-00268212
- Team Members
- Designer: Shangfei Lang:
Designer: Cheng Zhong;
Designer: Weihua Kong. - Image Credits
- Image # 1: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 2: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 3: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 4: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 5: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Video Credits: Shangfei Lang, 2023.
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