De Muros a Marcas Volitelný předmět, umělecká kniha by Paul Joshua Martinez Calderon

De Muros a Marcas Volitelný předmět, umělecká kniha by Paul Joshua Martinez Calderon is a highly esteemed winner of the very prestigious 2025 Bronzová cena A' Design Award in Vzdělávání Competition Category.

BronzVzdělávání· 2025

De Muros a Marcas Volitelný předmět, umělecká kniha

by Paul Joshua Martinez Calderon

Bronzová cena A' Design Award Winner in Vzdělávání Category

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The Design

About De Muros a Marcas Volitelný předmět, umělecká kniha

De Muros a Marcas je volitelný univerzitní předmět a umělecká kniha vytvořená pro výuku studentů umění a designu o street artu a jeho vlivu na současný design. Sylabus byl vypracován s přispěním profesionálů z oboru designu a zahrnuje historické i současné poznatky, praktické projekty a závěrečný projekt rozložené do patnácti týdenních lekcí. Umělecká kniha má rozměry 32 cm na 28 cm a kombinuje ručně kreslené illustrace vytvořené lihovými fixami a akrylovými barvami s digitálními illustracemi. Každou vyučovací hodinu doplňují prezentace a tisknutelné šablony ve formátu A4.

The Recognition

About the Bronzová cena A' Design Award

De Muros a Marcas Volitelný předmět, umělecká kniha je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že De Muros a Marcas Volitelný předmět, umělecká kniha bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. De Muros a Marcas Volitelný předmět, umělecká kniha nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project aims to educate university students in art and design about street art’s impact on contemporary design. Through the design of an elective course and accompanying artbook, a syllabus was developed and subsequently approved by design professionals. The elective course explores street art’s aesthetic and its potential to address social issues. The syllabus and the artbook includes practical projects, historical and contemporary insights.
Dimensions & Packaging: The art book measures 32 cm in width and 28 cm in length, with various finishes that enhance durability and the quality of the illustrations. The slides and course syllabus are formatted according to the university's standards. The guides and sheets are designed in A4 size to ensure students can easily print them using a standard printer.
Tags: Street Art, Art Book, Design Course, Cathedra, Illustration, Editorial Design, Book Design, Graffiti, University Class
Production Technology: The project was developed using a variety of design and illustration techniques. It includes hand-drawn illustrations created with alcohol-based markers and acrylic paints, as well as digital illustrations using Procreate and Adobe software.
Design Challenge: The main challenge of this project was demonstrating that street art holds valuable graphic material suitable for study in creative fields, aiming to use it as an effective communication tool for relevant projects. The difficulty lay in convincing professionals that urban art is more than vandalism or visual pollution. The course had to be engaging, with innovative content that students would appreciate and revisit. Graphic materials had to be effective, with a strong visual identity that showcased both design professionalism and street art creativity.
Research: For the development of the project, research was conducted through art books, drawing guides, and various studies and articles about how design and urban art can communicate social or business messages. Additionally, surveys and interviews were carried out with design professionals and students to validate the type of content that should be included for it to be both educational and engaging. Based on the research findings, a model class was created to assess the effectiveness and reception among teachers and university students, identifying strengths and areas for improvement.
Inspiration: Growing up in Huancayo, Peru, I initially saw graffiti as vandalism. However, exposure to street art in cities like Lima’s Callao and Barranco changed my perspective. I began experimenting with graffiti at age eleven, which sparked my interest in design. Influenced by American and European street art, I pursued graphic design in university. This led me to create an Art Book, demystifying graffiti's connection to design and it evolved into a successful elective course for my career.
Project Duration: The project is designed to last for one regular "Universidad San Ignacio de Loyola" semester, approximately three months. The course is divided into 15 classes, one per week, covering all the content of the course syllabus, including practical exercises and the final project.
Operation Flow: The book is designed to support students through various course sessions, acting as a guide that reinforces the instruction provided by the teacher. The slides are presented during class and are available to students at all times on the course's virtual classroom platform. Templates have been created to assist students in the initial steps of each learning session, featuring activities to be completed both in class and at home. All elements work together seamlessly to help students grasp fundamental concepts, promoting effective learning in design and street art.