Platina Architektura · 2025
Golden Key Venue Kancelářská budova
- Platinová cena A' Design Award 2025 in Architektura
- CLIENT: MADA s.p.a.m. LLC
- Estimated Number of Design Views: 7,167,289
- Verification code 1C1E80DB10 · Verify this award
Colors
About Golden Key Venue Kancelářská budova
Golden Key Venue je kancelářská budova v čínské Šanghaji, která vznikla přeměnou bývalého skladu. Tři nízkopodlažní bloky jsou propojeny s výškovou zónou. Konzolu o délce 26 metrů podpírají dva šikmé sloupy obložené nerezovou ocelí se zrcadlovou úpravou. Fasáda je tvořena 28 000 červenými terakotovými panely, které dodávají budově minimalistický vzhled připomínající kampus, zatímco horní úroveň tvoří prosklené fasády z ultračirého skla. Vrstvené objemy vytvářejí interiéry loftového charakteru. Nádvoří, terasy, střešní zahrady a zelené plochy podél ulice Chuanqiao Road propojují uživatele s přírodou.
About the Platinová cena A' Design Award
Golden Key Venue Kancelářská budova je vítězem Platinové ceny A' Design Award, nesmírně prestižního uznání udělovaného skutečně výjimečným, elegantním a velkolepým designům. Platinoví vítězové jsou divy tvorby, svědectvími hranic intelektuální kreativity a prokazují nepřekonatelnou profesionalitu a genialitu svých designérů. Od těchto designů se očekává, že budou nejproslulejšími díly, která určují estetiku jedné éry, přispívají k blahu společnosti a posouvají hranice umění, vědy, designu a technologií. Golden Key Venue Kancelářská budova vykazuje transcendentní úroveň dokonalosti a bezpochyby činí svět lepším místem svými prospěšnými a cennými vlastnostmi. Golden Key Venue Kancelářská budova je dílo, které získalo Platinovou cenu A' Design Award a které probouzí touhy, inspiruje, těší a vyvolává velikou radost.
Press Kit
- Unique Properties
- This project explores urban norms through three low-rise blocks linked to a high-rise zone, with two slanted columns. It integrates green spaces along Chuanqiao Road and uses stacked volumes for a loft-like design. The facade, with 28,000 red ceramic tiles, offers a minimalist "academic-style" look, while courtyards, terraces, and rooftop gardens foster creativity and nature connection.
- Dimensions & Packaging
- The site covers an area of 11,000 square meters, with a total building area of 36,000 square meters (22,000 square meters above ground and 14,000 square meters underground). The building has a height of 40 meters, with 5 floors above ground and some areas reaching 8 floors.
- Tags
- Urban Catalyst, Urban Renewal, Industrial Architecture, Architectural Transformation, Green Spaces, Community, Research and Development, Cantilever Architecture
- Production Technology
- The building features a 26-meter cantilever supported by two tilted, mirror-finish stainless steel columns, creating a surreal spatial effect. The facade, made of 28,000 red terracotta panels, evokes a minimalist campus-style aesthetic with green trees and red walls. The upper portion showcases glazed ultra-white glass curtain walls, forming a distinct two-level architectural design.
- Design Challenge
- The design’s challenge lies in the 26 meter cantilever, supported by two inclined giant columns wrapped in mirror finish stainless steel. These columns extend from the ground to the ceiling, creating a seamless, suspended effect. Balancing structural integrity with the delicate reflective surfaces required close coordination between engineering and design, ensuring both stability and visual impact. Achieving strength, elegance, and a surreal spatial experience was essential to the project’s success.
- Research
- The Golden Key Venue, located at 1065 Chuanqiao Road in Pudong's Jinqiao area, was formerly the Huashi Storage Warehouse under Shanghai Pharma Group. The five-story, 2,700 sqm building was in disrepair and had low land-use efficiency, affecting the surrounding industrial community. As part of Jinqiao Sub-center's broader transformation, Shanghai Pharma Holdings and Jinqiao Group, two state-owned enterprises, have spearheaded this urban renewal project.
- Inspiration
- Urban structures possess an inherent logic that requires rationality and knowledge to shape, forming a driving force for urban behavior - an Urban Catalyst. Its purpose is to influence other elements, attracting talent to collectively create a vibrant, cohesive city, driven by empowered industries, urban construction, productivity integration, vitality creation, and regeneration.
- Project Duration
- The design phase of the architectural project began in 2021, with construction completed in 2024.
Location: 1065 Chuanqiao Road, Shanghai, China - Operation Flow
- Through the collaboration between Shanghai Pharma Holdings and Jinqiao Group, an old warehouse has been transformed into a landmark innovation hub in the Jinqiao Sub-center. Magsense Health has settled in the project, with biopharmaceutical companies like Huashi Pharmacy and Huantong Technology joining soon. This initiative is fostering a synergistic biopharmaceutical ecosystem, positioning the area as a key industry hub and a Shanghai benchmark for urban renewal driving new productivity.
- Image Credits
- Image #1: Photographer Vincent Wu, 2024.
Image #2: Photographer Vincent Wu, 2024.
Image #3: Photographer Vincent Wu, 2024.
Image #4: Photographer Vincent Wu, 2024.
Image #5: Photographer Vincent Wu, 2024.
Video Credits: MADA s.p.a.m LLC, 2024
