At Leash Obojek pro domácí mazlíčky, Vodítko pro domácí mazlíčky by Lance Francisco is a highly esteemed winner of the very prestigious 2025 Bronzová cena A' Design Award in Péče o zvířata Competition Category.
BronzPéče o zvířata· 2025
At Leash Obojek pro domácí mazlíčky, Vodítko pro domácí mazlíčky
Client: Lance Francisco
Bronzová cena A' Design Award Winner in Péče o zvířata Category
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The Design
About At Leash Obojek pro domácí mazlíčky, Vodítko pro domácí mazlíčky
At Leash je sada obojku a vodítka pro domácí mazlíčky. Obojek i vodítko jsou vyrobeny z popruhu potaženého TPU, zvoleného pro svou odolnost, pružnost a odolnost vůči vodě. Oba díly mají šířku 3,8 centimetru a tato šířka rovnoměrně rozkládá tlak pro pohodlí zvířete. Zesílené otvory o průměru 9 milimetrů umožňují připevnění přívěsků, takže si každý majitel může sadu přizpůsobit podle svého. Klopová přezka umožňuje rychlé zapnutí a uvolnění. Rukojeť lze upravit pro nošení v ruce, na pase nebo přes rameno a tělo.
The Recognition
About the Bronzová cena A' Design Award
At Leash Obojek pro domácí mazlíčky, Vodítko pro domácí mazlíčky je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že At Leash Obojek pro domácí mazlíčky, Vodítko pro domácí mazlíčky bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. At Leash Obojek pro domácí mazlíčky, Vodítko pro domácí mazlíčky nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- at leash redefines pet accessories with its signature perforations, allowing for unparalleled customization through attachable charms. Crafted from premium, durable materials in sophisticated colorways, it blends aesthetics with function. The wide design ensures pet comfort and control, while the innovative snap buckle enables effortless fastening. Designed for discerning pet owners, at leash transforms everyday walks into a stylish expression of individuality.
- Dimensions & Packaging
- Collar: Adjustable length 25-50cm, Width 3.8cm. Leash: Length 2m, Width 3.8cm. Charm Holes: 9mm diameter, spaced 24mm apart. Material: TPU-coated webbing for durability, flexibility, and water resistance. Snap Buckle: Secure, easy-to-use fastening mechanism. Multi-Way Adjustable Handle: Designed for versatile carrying: handheld, waist-worn, or crossbody.
- Tags
- customizable pet collar, premium pet accessories, stylish dog leash, pet personalization, TPU-coated leash, snap buckle collar, wide collar comfort, adjustable leash handle, functional pet gear, juju holes
- Production Technology
- at leash is crafted using high-quality TPU-coated webbing, chosen for its durability, water resistance, and smooth, premium feel. The collar and leash feature precision-cut holes reinforced for structural integrity, ensuring lasting performance without compromising flexibility. The snap buckle mechanism is engineered for a secure yet effortless connection. Through multiple prototyping phases, we refined the balance between comfort, strength, and customizability, resulting in a product that elevates both function and style.
- Design Challenge
- The biggest challenge was integrating customization without sacrificing durability. Existing materials lacked both flexibility and strength, leading us to explore TPU-coated webbing for its resilience and premium feel. Engineering the juju holes to allow for easy charm attachment while maintaining the structural integrity of the collar required multiple iterations. Another challenge was designing an adjustable leash handle that adapts to different carrying styles while remaining sleek and intuitive.
- Research
- Our research identified gaps in the pet accessories market, particularly the lack of customizable leashes and collars. Competitor analysis and user feedback revealed existing products were too basic or purely functional, lacking personal expression. Testing with pet owners highlighted the need for style and practicality. Durability assessments led to TPU-coated webbing. The key insight was the demand for personalization, inspiring Juju holes for charm attachment. at leash combines thoughtful design, comfort, durability, and personalization.
- Inspiration
- at leash was born from the desire to merge high-end fashion with pet essentials, creating a product that reflects the owner's personal style while prioritizing pet comfort. Inspired by modular design and the way accessories personalize everyday items, the leash and collar system integrates effortless charm customization. Extensive research into ergonomics, materials, and contemporary aesthetics resulted in a product that is both functional and fashion-forward.
- Project Duration
- Development began in October 2024 in Shanghai, with multiple iterations to refine materials, durability, and user experience. Each prototype was rigorously tested for comfort, usability, and strength, ensuring the final design meets the highest standards of functionality and aesthetics.
- Operation Flow
- at leash is designed for ease of use and self-expression. The snap buckle allows pet owners to connect or remove the leash with a simple click. The wide collar provides a comfortable fit, distributing pressure evenly for added security. The Juju holes enable instant personalization: charms click in effortlessly, making each collar unique. The adjustable leash handle adapts to different carrying styles, ensuring both convenience and comfort. By blending function and style, at leash enhances every walk, creating a seamless experience for pets and owners.
- Patents
- Patent Pending. Xiamen CheWu Consulting Co., Ltd. 2024307446319. 2024. China.
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