CoDe Muzeum designu od Tihany Design and Matteo Vercelloni

Dílo CoDe Muzeum designu od designéra Tihany Design and Matteo Vercelloni je vysoce ceněným vítězem prestižní soutěže 2020 Zlatá cena A' Design Award v kategorii Kulturní dědictví.

ZlatoKulturní dědictví· 2020

CoDe Muzeum designu

od Tihany Design and Matteo Vercelloni

Klient: Tihany Design; Matteo Vercelloni

Držitel ocenění Zlatá cena A' Design Award v kategorii Kulturní dědictví

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Design

O designu CoDe Muzeum designu

CoDe je muzeum designu umístěné na palubě výletní lodi. Muzeum představuje 470 exponátů italského designu od 30. let 20. století do současnosti, včetně bytového vybavení, módních doplňků a předmětů každodenní potřeby. CoDe zabírá 400 metrů čtverečních ve frekventované zóně mezi dvěma zábavními prostory. Dispozice je vystavěna kolem procházkového portálu tvořeného řadou nerezových ocelových oblouků osvětlených zevnitř. Hosté mohou prostorem procházet jako koridorem, nebo odbočit stranou a prohlédnout si expozice po obou stranách, což podporuje opakované návštěvy.

Ocenění

O ocenění Zlatá cena A' Design Award

CoDe Muzeum designu je vítězem Zlaté ceny A' Design Award, nesmírně prestižního uznání udělovaného prvotřídním, úžasným a vynikajícím designům. Zlatí vítězové jsou mimořádně inovativní, vysoce vizionářské a oslnivě okouzlující výtvory, které odrážejí génia, moudrost a um svých designérů. Očekává se, že CoDe Muzeum designu bude vysoce oceňovaným, trendy udávajícím a monumentálním vynálezem, který přináší dosud nevídanou hodnotu. Tento design, který získal Zlatou cenu A' Design Award, je velkolepý, respektovaný projekt, který velmi prospívá a posouvá hranice umění, vědy, designu a technologií. CoDe Muzeum designu vyvolává silné pocity touhy, probouzí vášeň, podporuje kreativitu a fascinuje nás.

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Údaje o autorech, členech týmu a technické detaily poskytnuté designérem.

Jedinečné vlastnosti: As the first design museum on a cruise ship, CoDe showcases the broad and renowned creative Italian talents that transformed the world with innovation, design and style. The collection's 470 exhibits connect to the history of Made in Italy, making these design objects true points of reference for Italy's global influence from the 1930s to the present. CoDe's highly contemporary stainless steel portal meets the challenges of the high traffic space with a series of arches lit from the inside. As the rings of the tunnel separate, guests can veer off the pathway to explore the exhibits.
Rozměry a balení: 400 sq/m
Štítky: Museum, Italy, Italian, Cruise, Ship, Costa, Design Museum, Costa Smeralda, Culture
Výrobní technologie: CoDe is located in a high traffic area onboard Costa Smeralda, along the pathway between two major entertainment venues. In order to allow for flow of movement in this space, the museum was designed around a walking path portal made up of a series of stainless steel arches. Guests have the freedom to move through the museum as a corridor space as well as the invitation to discover the various displays by veering off into the exhibits on each side of the portal. This design encourages guests to return to the museum many times throughout their trip, discovering more of the CoDe collection of iconic Italian design and culture at each visit.
Designová výzva: CoDe aims to present through a selection of artifacts, most of which are still produced today, the vitality of objects and furnishings that remain the classics of Italian design from the 1930s to the present. The museum is a multifaceted self-portrait of Italy over time, an intricate mosaic made up of many stories.
Výzkum: Curator Matteo Vercelloni contributed his expertise in Italian architecture and design as well as extensive research on Italian design from the 1930s to the present. The CoDe collection of 470 exhibits was meticulously researched and selected for its storyline and representation of iconic Italian design, its global impact and its connection to the ship's theme Italy's Finest. Designer Adam Tihany served as Creative Director of Costa Smeralda, creating the theme Italy's Finest and the overall interior vision of the ship. CoDe is the only space onboard that he designed directly.
Inspirace: CoDe, or Costa Design Museum, was conceived as a unique and unifying feature of the new cruise ship, Costa Smeralda. Just as every major international city has a proud display of cultural heritage in its museums, CoDe was created to serve as the metropolitan epicenter of ship and a concentrated summary of the ship's theme, Italy's Finest. CoDe crowns the 3,300-cabin ship with a direct celebration of modern Italian design, from fashion and film to transportation and household objects. CoDe's interactive and engaging experience invites guest to step into the Bel Paese through the most iconic Italian designs.
Doba trvání projektu: CoDe was introduced December 2019 onboard the new cruise ship, Costa Smeralda, as a permanent feature of the ship.
Provozní postup: The cruise guest is part of what we refer to as a 'captive audience,' because they are fully engaged with ship activities during the time spent at sea. CoDe is an innovative and high design concept that provides Costa Smeralda guests with a meaningful and fun cultural experience- and one they can continue to interact with and learn from during the duration of their time onboard.
Členové týmu: Museum Design: Tihany Design
Design of Exhibitions: Matteo Vercelloni
Curator: Matteo Vercelloni with Paola Gallo
Graphic Design: Cristina Menotti
Movie selection: Roberto Dassoni
Fashion Research and selection: Augusta Grecchi
Autoři fotografií: Image #1 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, CoDe Portal, 2019
Image #2 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Transportation Exhibit, 2019
Image #3 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Iconic Italian Design Exhibit, 2019
Image #4 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Memorabilia, 2019
Image #5 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Furniture Design Exhibit, 2019