Korea Sport Coach Federation Branding A Vizuální Identita by Yena Choi and Jinha Seo

Korea Sport Coach Federation Branding A Vizuální Identita by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 Bronzová cena A' Design Award in Grafika Competition Category.

BronzGrafika· 2020

Korea Sport Coach Federation Branding A Vizuální Identita

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

Bronzová cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Korea Sport Coach Federation Branding A Vizuální Identita

KSCF je korejská sportovní divize, která shromažďuje odborníky související se sportem, včetně aktivních a bývalých hráčů národního týmu, trenérů a majitelů sportovních týmů. Logo srdce je nakresleno na ose XY, což představuje euforii a adrenalin sportovce, odhodlání a náklonnost trenéra k týmům a obecnou lásku ke sportu. Logo srdce se skládá ze čtyř dílků: ucho, šipka, noha a srdce. Ucho symbolizuje naslouchání, šipka symbolizuje cíl a směr, noha symbolizuje schopnost a srdce symbolizuje vášeň.

The Recognition

About the Bronzová cena A' Design Award

Korea Sport Coach Federation Branding A Vizuální Identita je vítězem Bronzové ceny A' Design Award, vysoce prestižního uznání udělovaného vynikajícím designům, které se vyznačují kreativitou, vynalézavostí a bystrostí. Bronzoví vítězové jsou hojně zručné a nápadně kreativní artefakty, které dosvědčují rozsáhlé zkušenosti, představivost a vynalézavost svých designérů. Očekává se, že Korea Sport Coach Federation Branding A Vizuální Identita bude vysoce ceněným, obdivovaným a milovaným předmětem, pozoruhodně profesionálním a inovativním. Tento design, který získal Bronzovou cenu A' Design Award, zahrnuje osvědčené postupy v umění, vědě, designu a technologiích a vyniká pozorností k detailu. Korea Sport Coach Federation Branding A Vizuální Identita nádherně uspokojuje potřeby, dotýká se tužeb, okouzluje city a oslovuje zvědavost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team