Shiwanyubingshao Pecynnu Gwirod gan Zhang Zhipeng

Mae Shiwanyubingshao Pecynnu Gwirod gan Zhang Zhipeng yn enillydd uchel ei barch o'r 2020 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2020

Shiwanyubingshao Pecynnu Gwirod

gan Zhang Zhipeng

Cleient: Guangdong Shiwan Baijiu Group Co., Ltd

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

27,468

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #100378

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Shiwanyubingshao Pecynnu Gwirod

Cynllun pecynnu ar gyfer gwirod Tsieineaidd yw Shiwanyubingshao. Mae'r cynllun yn defnyddio dawns y llew, perfformiad traddodiadol Tsieineaidd, fel ei brif thema weledol. Mae'r botel wedi'i gwneud o wydr gyda gorffeniad du tryloyw wedi'i chwistrellu, ac mae siâp y botel yn seiliedig ar gynwysyddion gwin Tsieineaidd hynafol, gyda manylion euraidd. Mae'r blwch allanol wedi'i wneud o bapur arbennig du gyda phroses stampio. Gosodir pen llew wedi'i ddarlunio ar ben y blwch. Mae agor y blwch yn datgelu lliw pen y llew ac yn ychwanegu ymdeimlad o seremoni at y weithred o yfed.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Shiwanyubingshao Pecynnu Gwirod yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Shiwanyubingshao Pecynnu Gwirod fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Shiwanyubingshao Pecynnu Gwirod yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Dimensiynau a Phecynnu: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Tagiau: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Technoleg Cynhyrchu: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Her Dylunio: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Ymchwil: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Ysbrydoliaeth: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Hyd y Prosiect: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Llif Gweithrediad: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Aelodau'r Tîm: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Cydnabyddiaeth Delweddau: Zhang Zhipeng