Mtn Dew AMP Game Fuel Launch Prif Swyddogaeth: Pecynnu Diodydd by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.
ArianPecynnu· 2020
Mtn Dew AMP Game Fuel Launch Prif Swyddogaeth: Pecynnu Diodydd
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Gwobr Arian A' Design Award Winner in Pecynnu Category
Verified Award Winner
Verify Award Status for #100575The Design
About Mtn Dew AMP Game Fuel Launch Prif Swyddogaeth: Pecynnu Diodydd
Mae Mtn Dew AMP Game Fuel Launch yn ddyluniad pecynnu diodydd a hunaniaeth brand ar gyfer diod perfformiad parod i'w yfed a wneir ar gyfer gemwyr. Mae'r hunaniaeth weledol wedi'i hadeiladu i weddu i'r amgylchedd gemau ac e-chwaraeon tra'n osgoi ystrydebau cyffredin. Mae sylfaen graffig gref yn cefnogi cynhyrchion, partneriaethau a phrofiadau defnyddwyr y dyfodol. Datblygwyd set gyflawn o asedau lansio, sy'n cwmpasu'r brand, y cynnyrch a phrofiad y defnyddiwr. Nod y dyluniad yw cyflwyno'r ddiod mewn ffordd ddilys i athletwyr e-chwaraeon a gemwyr.
The Recognition
About the Gwobr Arian A' Design Award
Mae Mtn Dew AMP Game Fuel Launch Prif Swyddogaeth: Pecynnu Diodydd yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Mtn Dew AMP Game Fuel Launch Prif Swyddogaeth: Pecynnu Diodydd fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Mtn Dew AMP Game Fuel Launch Prif Swyddogaeth: Pecynnu Diodydd yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- Inspiration
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
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